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If you want to get attention you do something really spectacular. Right?
Well, beginning on July 26, 2007 Chrysler began offering a lifetime powertrain warranty for the initial owners on all 2006, 2007 and 2008 model year vehicles with the exception of diesels and high performance SRT models.
Chrysler Leapfrogs Competition with Lifetime Powertrain Warranty
Having been a laggard in the warranty wars up to now, Chrysler one-ups Hyundai’s and Kia’s 10-year/100,000 mile powertrain warranty, General Motors’ 5-year/100,000 mile powertrain warranty, and Ford’s 5-year/60,000 mile powertrain warranty. Even Mitsubishi is in the game with a 10-year/100,000 mile warranty for initial owners.
Chrysler needed this bump to get its vehicles more competitive and to eliminate a barrier to sales that dealers have been finding. It was too easy to use warranty as one excuse among many not to buy a Chrysler, Dodge or Jeep. Now that Chrysler can tout the ONLY lifetime warranty in the industry, maybe this is just what is needed to boost sales and welcome their new owners – Cerberus Capital Management.
How Will Competition Respond? Lifetime Bumper-to-Bumper Warranties?
Over the next few weeks and months it will be interesting to watch how Chrysler’s competition responds to this move. It is known that several other companies have considered lifetime warranties – even including lifetime bumper-to-bumper warranties – but Chrysler is the first to commit.