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AutoPacific Announces Ed Kim as Director of Industry Analysis

Tustin, California, January 29, 2008. Today AutoPacific announced the appointment of Ed Kim as Director of Industry Analysis. Mr. Kim will manage AutoPacific’s industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific’s consulting services. In addition, he will have editorial responsibility for


“We are excited about Ed’s new role here at AutoPacific. His insights, experience, and customer-focus will be an excellent addition to AutoPacific’s industry analysis team. We are looking forward to expanding our services under his leadership.” said George Peterson, President and Founder of AutoPacific.

Kim is an experienced and accomplished industry expert who has thrived in numerous facets of the automotive world. After starting his automotive career with Hertz Corporation, he served seven years at AutoPacific as product analyst, and later as Product Analysis Manager, specializing in market research and consulting projects relating specifically to future automotive products. Mr. Kim is also an automotive journalist writing for various automotive publications. In 2005, Mr. Kim was chosen as manager of Hyundai Motor America’s Advanced Product Development and Strategy area. In this role, he used his expertise in social trending to increase company focus on future consumer needs-based product concept development. His broad understanding and passion for automotive design, architecture, and ideation led to groundbreaking cross-functional work with Hyundai’s design, engineering, and marketing areas, resulting in numerous advanced and brand-extending vehicle programs. Mr. Kim earned a B.A. from the University of California, Riverside in Psychology.
AutoPacific is a future-oriented automotive marketing and product-consulting firm founded in 1986. In addition to industry analysis, AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
Additional information can be found on AutoPacific’s websites: and http:/
CONTACT: George Peterson ( or Dan Hall ( at AutoPacific, Inc., 714.838.4234 or 800.576.AUTO

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