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“Owners crown the Toyota Matrix as the new king of the Compact Car segment in the 2009 Motorist Choice Awards. With incredible package efficiency and Toyota reliability, the Matrix blew the competition away. This compact hatchback turns owners into ambassadors eager to share their enthusiasm for Matrix.” – AutoPacific
“The Matrix has the best-in-segment ownership costs and strong retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Ease of Loading / Unloading
• Vehicle and Brand Reputation
• Reliable / Dependable
• Feeling Safe While Driving
• Fun to Drive
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Strong Retained Value