Buick Wins AutoPacific 2010 Award as Top Popular Brand
- May 24, 2010
- Awards, Buick, Cadillac, Survey Results
- Posted by George Peterson
- Comments Off on Buick Wins AutoPacific 2010 Award as Top Popular Brand
Buick and Cadillac Win Top Brand Awards Buick wins the AutoPacific 2010 Vehicle Satisfaction Award for top Popular Brand. Buick’s feat completes a General Motors sweep of brand winners – Cadillac wins as top Premium Brand.
With three vehicles – LaCrosse, Lucerne and Enclave – Buick has achieved superior scores overall topping Honda, Ford, GMC, Mercury and Hyundai among Popular Brands. Some might contend Buick is a Premium Brand. If Buick had been included in the Premium Brand list it would have come in behind Cadillac, Lexus, Mercedes-Benz and Lincoln. Buick’s performance is excellent whatever class the brand is entered into.
Class Without Ostentation With a “mature” buyer base, Buick has to score highly in ease of use, easy to get into and out of, comfort and quietness. A Buick buyer demands transportation that does not challenge them or their neighbors. They want a vehicle that conveys class without ostentation. With Buick, they have it.
For a complete list of winners and description of the Awards, click here.