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Funky First Timer – cube Wins VSA First time out of the box, the funky cute Nissan cube (with a small “c”) wins AutoPacific’s 2010 Vehicle Satisfaction Award for Compact Cars. The cube is a tour de force in packaging winning its class in ease of getting in and out, seating capacity, flexible seating and, possibly most important in this class, cupholder design and size. cube beats some serious competition – Volkswagen Golf, Volkswagen New Beetle, Kia Forte, Honda Civic. It doesn’t win by sheer force of winning numerous categories. It wins by having very respectable ratings in all.
The cube is a pleasure to drive if you are just loafing around town. It turns heads and mostly gets thumbs up from other drivers. The buyers run the gamut from GenY through Boomers. GenY buyers are looking for cool transportation that doesn’t cost much and can carry their buddies and some stuff. Boomers are looking for an affordable small vehicle that is easy to live with, easy to get into and out of and can carry adults in the rear seat. When you exit a cube, you usually have a smile on your face.
cube is a FLOATER One of our analysts calls it FLOATING. This is when you just go out for a relaxing drive on the weekend with no particular place or time in mind. cube is perfect for that. It’s a perfect FLOATER.
For a complete list of winners and description of the Awards, click here.