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Porsche as a brand has been build upon specific tangible and authentic intangible attributes that have made it a first-rate manufacturer of automobiles. Porsche motorcars continue to provide owners with a sense of confidence, exclusivity and satisfaction that all fall within the parameters of being a premium brand. Therefore, it comes as little surprise that Porsche owners have scored their vehicles so high throughout the 2010 Ideal Vehicle Awards as to propel the brand to the top of the premium brand list.

Porsche wins top premium brand for the 2010 IVAs. This must be what those in Zuffenhausen mean when they chime ‘ There is no substitute’.