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Dodge Challenger Wins AutoPacific Ideal Vehicle Award for Sporty Cars

The Dodge Challenger is the top ranked Sporty Car in AutoPacific’s 2011 Ideal Vehicle Award Research.  Sporty Car owners are always seeking more and even though the Challenger won because its owners did not want much changed, there are some substantial areas they want changed.  First, almost 50% want more power.  This is characteristic of the Sporty Car buyer and Challenger buyers are no exception.  Challenger owners want better visibility – a characteristic sacrificed by the aggressive styling of the car.  They also want more infotainment technology.  They most like its exterior size (although some want it smaller), cargo room and seat comfort.  The Challenger handily outpointed the second place Volkswagen Eos for the Sporty Car trophy.

Sporty Cars

Sporty Cars tend to have a go-fast styling but are more comfortable to drive than Sports Cars.  They quite often can be used as a daily driver and don’t usually have the punishingly hard ride that one might find in the Sports Cars segment.  Sporty Cars are all about comfortable cruisin’ while looking good.

 Ideal Vehicle Award

Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010.  The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity.  Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class.  A total of 72,917 respondents provided input for these awards.

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