Toyota RAV4 Wins AutoPacific Ideal Vehicle Award for Mid-Size Crossover SUVs
- August 16, 2011
- Awards, Survey Results, Toyota
- Posted by Ty Michael
- Comments Off on Toyota RAV4 Wins AutoPacific Ideal Vehicle Award for Mid-Size Crossover SUVs
The evergreen RAV4 achieves the highest ranking among Mid-Size XSUVs based on owner ratings in AutoPacific’s 2011 Ideal Vehicle Research. As winner of its class, RAV4 owners want little significant changed with the notable exception that 35% want more infotainment technology. This is confirmation that, even as you move down in vehicle classes, buyers today want all the bells and whistles available in more expensive vehicles. Slightly over 20% of RAV4 owners want better interior lighting, better safety features, better visibility and more roominess. About 15% of RAV4 owners want a softer ride. RAV4 owners most like its seat comfort. RAV4 nosed out the even-older Mazda Tribute to win its class.
The Mid-Size XSUV segment consists of of vehicles like the Nissan Rogue and Ford Escape. These reasonably sized XSUVs have limited off-road capability but typically have good fuel economy and on-road handling. These vehicles have become very popular alternatives to Compact and Mid-size Cars in recent years.
Ideal Vehicle Award
Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010. The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity. Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class. A total of 72,917 respondents provided input for these awards.