Volvo XC70 Wins AutoPacific Ideal Vehicle Award for Luxury Crossover SUVs
- August 16, 2011
- Awards, Survey Results, Volvo
- Posted by Ty Michael
- Comments Off on Volvo XC70 Wins AutoPacific Ideal Vehicle Award for Luxury Crossover SUVs
The Volvo XC70 is the top ranked Luxury XSUV in AutoPacific’s 2011 Ideal Vehicle Research. As the class winner, its owners identify few things they would want changed, but there are a few exceptions. The XC70 has a fast, laid-back windshield that makes it look good, but hard to get into and out of. Over 25% of XC70 owners want it to be easier to get into and out of. About 20% want more infotainment technology and more roominess. About 15% of XC70 owners would give up power and acceleration for better fuel economy. XC70 owners are less likely to want to change its exterior size or have larger wheels or firmer seats. Volvo swept the Luxury XSUV class with the Volvo XC60 positioned in 2nd place in the IVA rankings for the class.
Luxury XSUV
The Luxury XSUV segment is where one might start if they were looking for an accommodating, plush on-road ride but not willing to sell the farm. Vehicles like the Audi Q5 and Lexus RX offer a lot of equipment in a smaller package. For consumers willing to downsize, they can get into a very slick luxury vehicle for a decent price.
Ideal Vehicle Award
Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010. The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity. Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class. A total of 72,917 respondents provided input for these awards.
