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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Fit Edges Scion xD for IVA Win: The 2012 Honda Fit comes closest to the ideal of any Economy Car.  The Fit edges out the second place Scion xD by 32 rating points to win in this class that is getting more and more competitive.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Fit owners rate its exterior size ideal.  Eighty-percent or more of Fit owners find these additional characteristics ideal:  driver’s seat visibility, passenger roominess, cargo space, exterior styling, tires and wheels, driver’s seat comfort, ride and handling and ease of getting in and out.

A Few Shortfalls – But None Critical. Being an Economy Car, Fit is not expected to be as fully-featured as cars in higher, more expensive classes.  About 33% of Fit owners want better interior lighting than they have now.  About 22% want better interior storage than now.  About 18% want better infotainment technology.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.