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MINI – Ideal Popular Brand in AutoPacific Research

AutoPacific’s Ideal Vehicle Award (IVA) for Popular Brands recognizes the brand whose vehicles best hits the targets its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

For 2012, MINI achieves the top ratings from its owners outpointing second place Popular Brand GMC by 31 rating points.  Owners of the MINI Cooper give the cheeky Premium Compact Car a dominating win in its category over the Subaru Impreza WRX.  The all new MINI Countryman outpoints second place Kia Sportage by 78 rating points.  MINI’s bold head-turning styling, combined with premium design cues and efficient, though small, packages yield an impressive score in AutoPacific’s Ideal Vehicle Award research.

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