AutoPacific’s Ideal Vehicle Awards – What Are They?
- August 3, 2012
- Awards, Survey Results
- Posted by George Peterson
- Comments Off on AutoPacific’s Ideal Vehicle Awards – What Are They?
AutoPacific’s 2012 Ideal Vehicle Awards (IVA) are based on over 75,000 surveys completed by owners of new cars and light trucks in the United States in the first half of 2012.
The IVA award recognizes those products designed most closely to meet the requirements of their buyers.
The IVAs are based solely on owner input. These results are the voice of the math. AutoPacific does not have a vote. We only do the arithmetic.
AutoPacific’s IVAs measure the fusion between owner expectations and the reality provided by the manufacturer by quantitatively measuring how closely a vehicle matches those expectations.
An ideal vehicle is one that meets the owner’s expectations for the product. They do not want it changed. They don’t want it bigger. They don’t want it faster. They don’t want its styling changed. When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle.
AutoPacific’s research reviews of each IVA winner can be found on VehicleVoice.
Autobytels reviews of each IVA winner can be found at http://www.autobytel.com/auto-news/awards/ideal-vehicle-awards-from-autobytel-autopacific-highlight-owner-s-happiness-112198/
