AutoPacific Announces 2007 Vehicle Satisfaction Awards

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VSA Logo 2007 Blog.jpg

AutoPacific has announced the results of its 2007 model year vehicle satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck.
The top ranked brand this year is Infiniti, winner of a close shoot-out between Infiniti, Lincoln, Cadillac and Lexus. The top ranked vehicle and top ranked car is the Cadillac DTS. The top ranked truck is the all-new Lincoln MKX. The Ford Edge also won its category giving Ford’s new Crossover SUVs an impressive outing.
Of twenty-eight vehicles receiving awards (there were three ties among our twenty-five categories), twelve were new this year. Of thirteen car winners three were from Detroit Three brands, seven were Japanese or Korean, three were European. Of the fifteen truck winners, seven were from the Detroit Three and the remaining eight were from Japanese or Korean marques.
GM and Toyota won six awards apiece. Ford Motor Company won five. Hyundai and Nissan won three apiece and Honda won two. No vehicle from DaimlerChrysler (Mercedes-Benz and Chrysler Group) was ranked at the top of a category.
AutoPacific’s Vehicle Satisfaction measurement is more valid than counting things gone wrong. How well a buyer is satisfied with the vehicle is the true test of how the product has been designed, engineered and manufactured. Often times, the most satisfying vehicle is the one with the most personality, not the one that is screwed together the best.
“Infiniti wins the Vehicle Satisfaction Award as the top brand in the closest race in years. Strong satisfaction performance by Infiniti cars and trucks has Infiniti winning over strong performances by Lincoln, Cadillac, Lexus and other luxury marques,” says AutoPacific president George Peterson. “The dual wins by Ford Motor Company’s new Crossover SUVs – the Lincoln MKX and Ford Edge – shows Ford was on target when developing these important new vehicles.”
Peterson continues, “The Cadillac DTS is the highest rated car and vehicle overall. The Hyundai Santa Fe was the first Korean vehicle to win AutoPacific’s Vehicle Satisfaction Award – in 2001 – and continues its strong performance for the sixth year in a row. Winning an AutoPacific VSA is testament for any vehicle that their owners are confident they have made the right choice.”

2007 Vehicle Satisfaction Award Winners

BRAND: Infiniti
PASSENGER CARS:
Premium Luxury Car: Lexus LS/BMW 7-Series
Aspirational Luxury Car: Jaguar X-Type
Large Luxury Car: Cadillac DTS
Large Car: Hyundai Azera/Toyota Avalon
Luxury Mid-Size Car: Nissan Maxima
Premium Mid-Size Car: Nissan Altima
Mid-Size Car: Saturn Aura
Image Compact Car: Audi A3
Compact Car: Pontiac G5
Economy Car: Honda Fit
Premium Sports Car: Lexus SC
Sports Car: Porsche Boxster
Sporty Car: Scion tC
LIGHT TRUCKS:
Large Light-Duty Pickup: Chevrolet Silverado
Large Heavy-Duty Pickup: Chevrolet Silverado HD
Compact Pickup: Ford Explorer Sport Trac
Luxury Sport Utility: Lincoln Navigator
Large Sport Utility: GMC Yukon XL
Mid-Size Sport Utility: Toyota 4Runner
Compact SUV/Off-Road Vehicle: Toyota FJ Cruiser
Luxury Crossover SUV: Lincoln MKX
Premium Mid-Size Crossover SUV: Ford Edge/Hyundai Santa Fe
Mid-Size Crossover SUV: Honda CR-V
Compact Crossover SUV: Hyundai Tucson
Minivan : Nissan Quest
In addition to identifying category winners, VSA also establishes numerical satisfaction ratings for virtually every passenger car and light truck in the North American market. Owner satisfaction is measured across 46 specific areas related to a vehicle’s operation, comfort, safety and the overall purchase/lease experience. The 2007 ratings reflect input from buyers and lessees of new vehicles acquired September through December 2006.

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