AutoPacific 2016 Ideal Vehicle Award1
AutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made. Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least. The people who have purchased the vehicle are the people it was designed for. The data result in the AutoPacific Ideal Vehicle Award. Every year there are some results that stand out. The 2016 awards are no different. Here are some highlights:
• The top popular brand is GMC – for the third year in a row.
• The most ideal vehicle, overall, is the Volvo XC70.
• Subaru swept the crossover SUV categories in which it competes with the Outback winning the Premium Mid-Size Crossover SUV category, the Forester winning the Mid-Size SUV category and the Crosstrek winning the Compact Crossover SUV category. That is a very impressive sweep.
Multiple year winners include:
• Jeep Grand Cherokee – winning the last six years in a row
• Volkswagen Golf – winning the last three years in a row and six of the last ten years
• Chevrolet Colorado – for the second year in a row
• Subaru Outback – for the second year in a row
• Subaru Forester – for the second year in a row
That Tesla has won so early in its lifetime is a testament to its planning, design and engineering teams. Maybe Tesla does not have the bureaucracy that bogs down bigger companies and allows it to effectively target the affluent buyers of its first vehicle.
Jeep has been fine-tuning the Grand Cherokee since the early 1990s. The fact that it has won the Ideal Vehicle Award for six years in a row shows that Jeep really does know what Grand Cherokee owners want.
The string of Ideal Vehicle Awards won by the Volkswagen Golf over the past ten years is impressive.
Finally, Subaru has solved the equation of successful small and mid-size crossover SUVs. Subaru sales have been steadily increasing and the Ideal Vehicle Award wins show the company understands crossover SUVs. Of course their “LOVE” advertising and dog-centric messages don’t hurt either.