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AutoPacific 2018 Vehicle Satisfaction Awards

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AutoPacific Announces 2018 Vehicle Satisfaction AwardsGenesis Most Satisfying Premium Brand; Nissan Earns Most Wins, Top Score Goes to Chevrolet Traverse

The results of AutoPacific’s 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.

“VSAs provide consumers with insight into which vehicles are giving owners a satisfying ownership experience,” says AutoPacific president George Peterson. AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 40 separate attributes ranging from seating comfort and interior quality to driving performance.“AutoPacific VSAs are unique in their inclusion of importance in the calculations,” explains Peterson. “Not only do we measure owner satisfaction, but we also measure how important each attribute was to owners in their shopping process, resulting in a satisfaction score representative of demanding owners.”

Trucks Most Satisfying

Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles and minivans – are much more satisfying than cars.  SUVs, both traditional and crossovers, are the most satisfying truck categories.

Genesis Reaches Top

Luxury brand Genesis, in its second year in the market, wins top luxury brand, edging out second place Lexus and achieving the highest brand satisfaction score to date. “In just two years, Genesis has reached a level of owner satisfaction unattained by more established luxury brands,” says Peterson. In addition to the most satisfying luxury brand, Genesis G90 wins the Vehicle Satisfaction Award for Luxury Car for the second year in a row.

Nissan Claims Most Brand Wins

Five Nissan vehicles win Vehicle Satisfaction Awards for their respective segments: the Nissan Titan, Murano, Maxima, LEAF and 370Z. “Not only does Nissan have the most brand wins for the second year in a row, the Maxima and Murano have been unbeatable since their redesigns were introduced to the market,” says Peterson. The Murano crossover has its 4thwin since its 2015 redesign and the Maxima has its 3rdwin since its 2016 redesign. New for 2018, this is the first win for the LEAF, winning in the growing Mainstream EV segment, the second win for the Titan and the first win for the 370Z. Two Infiniti crossovers, the QX80 and QX60, are also 2018 VSA winners.

Five All-New or Redesigned Vehicles Top Their Segment

Of the twenty-six winning vehicles, five were redesigned for the 2018 model year, including the top-scoring Chevrolet Traverse, which greatly exceeds the score of its nearest competitor, Toyota C-HR, a new entry in a highly competitive and growing segment, and Nissan LEAF, a clear winner over competing mainstream EVs. Also winning with their new designs are the all-new Honda Odyssey and Hyundai Accent. “The success of redesigned vehicles speaks to the efforts of product planners and designers who spend years researching and designing in the hopes of hitting the mark with consumers,” says Peterson.

American and Korean Brands Share Most Satisfying Popular Brand Title

GMC is the most satisfying popular brand for the second year in a row, but this year it shares its title with Hyundai and Ram. “Having two strong American truck brands and a Korean brand known for its cars is pretty incredible,” says Peterson. Although GMC has won several times, it is the first brand win for Ram and Hyundai.

2018 VEHICLE SATISFACTION AWARD WINNERS

Most Satisfying Vehicle Overall: Chevrolet Traverse

Highest Satisfaction Premium Brand: Genesis

Highest Satisfaction Popular Brand: 3-way tie: GMC, Hyundai, Ram

Passenger Cars

  • Luxury Car:  Genesis G90 (2ndyear)
  • Aspirational Luxury Car:  Lexus IS
  • Luxury Mid-Size Car:  Nissan Maxima (3rdyear)
  • Large Car:  Dodge Charger
  • Mid-Size Car:  Hyundai Sonata
  • Premium Compact Car:  Audi A3
  • Compact Car:  Hyundai Elantra
  • Mainstream EV Car:  Nissan LEAF
  • Economy Car:  Hyundai Accent
  • Sports Car:  Nissan 370Z
  • Sporty Car:  Dodge Challenger (2ndyear)

Light Trucks

  • Light Duty Pickup:  Nissan Titan (2ndyear)
  • Heavy Duty Pickup:  GMC Sierra HD
  • Mid-Size Pickup:  Honda Ridgeline (2ndyear)
  • Luxury SUV:  Infiniti QX80
  • Large SUV:  Toyota Sequoia
  • Mid-Size SUV:Toyota 4Runner (tie)
  • Mid-Size SUV:  Jeep Grand Cherokee (tie; 2ndyear)
  • Premium Luxury XSUV:  Mercedes-Benz GLS
  • Luxury XSUV:Infiniti QX60
  • Large XSUV:  Chevrolet Traverse
  • Premium Mid-Size XSUV:  Nissan Murano (4thyear)
  • Mid-Size XSUV:  Honda CR-V
  • Compact XSUV:  Toyota C-HR
  • Minivan: Honda Odyssey (tie)
  • Minivan:  Toyota Sienna (tie)

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Genesis G90 Luxury Car Sets New Satisfaction Record

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Source:  George PetersonG90 Satisfies its Owners to the Max  Launching a new brand with an all new car is a huge challenge.  Launching in the luxury space is even more of a challenge.  Hyundai, the top Korean manufacturer,  launched its Genesis brand in late 2015.  The 2017 Genesis G90 Luxury Car followed in 2016.  Owners of the new Genesis G90 have rated their satisfaction with their car.  Their ratings have the G90 achieving the all-time highest score in AutoPacific’s 2017 Vehicle Satisfaction Award research.  Hyundai has established a new benchmark with the Genesis G90 in its first year out.

Most vehicles are well-made today.  The key is in the execution.  Is the vehicle intuitive to use?  Are the electronics easy to understand?  Is the powertrain smooth and seamless?  Is the interior quiet and comfortable?  Is the dealership experience special?  For the G90, the execution is excellent. Excellent car.  Excellent experience with the dealer.  This is from a Korean manufacturer that just began building its quality mojo in 1999.  Job well done.

Satisfaction Results Distributed Across Segments  The rest of the industry has not been standing still.  All major automakers have at least some design and engineering capabilities in the United States.  Winning vehicles show product design that caters to American tastes.  Winning vehicles also show that the sales organizations are listening to their customers to provide a satisfying sales experience.

The top brand in the satisfaction research is Lincoln closely followed by Cadillac and Genesis.  The top popular brand is General Motors’ GMC truck brand.

There are twenty-three segments in AutoPacific’s Vehicle Satisfaction Award research.  Eight were won by American brands.  Seven were won by Japanese brands.  Four were won by Korean brands. Four were won by European brands.

Nissan is the top brand with five category wins.  Kia is second with three.

Only one American CAR won its class.  The Dodge Challenger is the top ranked in the Sporty Car category.  The other nine car categories were won by Japanese, Korean and European brands.  Seven of the eight awards won by the American brands are in truck and SUV categories.

One surprise is that the Nissan Titan won the light duty full size pickup truck award.  The new Titan was a dark horse in a race including the vaunted aluminum Ford F-150 and the Chevrolet, GMC and Ram half-ton pickups.  Another interesting result is in the Compact Pickup category.  The Honda Ridgeline handily won top spot.  While “real” truckers disdain the Ridgeline’s small pickup bed (that is integral with its body) and plush ride, Honda has provided a pickup that is luxurious and quiet like a SUV but with adequate pickup capability.  The “trunk” in its pickup bed is a great idea.


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Genesis G90 – Genesis Flagship – Worthy Premium Luxury Competitor?

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2017 Genesis G90 F34 VVThe Genesis G90 is the flagship of the new Genesis lineup.  It will be on the market in September, 2016.  Genesis is positioning the G90 against the top-of-the line Mercedes-Benz, BMW and Lexus sedans.  The question is can it compete?

Size is Competitive with Lexus, Mercedes, BMW  From a size perspective, the Genesis G90 is within inches of its competitors.  It is a bit bigger than the Lexus LS460.  It is about the same size as the Lexus LS460L, however.  That is the extended length LS.  It is a couple of inches shy in wheelbase and overall length to the BMW 7-Series.  It is a couple of inches shorter than the Mercedes S-Class.  Its interior volume is a bit bigger than the S-Class.  Let’s call it a toss up when looking at size.

Powertrain Choices – Base V6 TT with Optional V8  The base Genesis G90 powertrain is a 3.3L Twin-Turbo GDI (gasoline direct injected) V6 with 365 horsepower and 376 lb.ft. of torque.  About 80% of G90 volume will be the V6.  Base-to-base, G90 loses to the competition with standard V8s.  Lexus’ 4.6L V8 has 386 horsepower.  The Mercedes 4.7L bi-turbo V8 has 449 horsepower.  But Genesis’ V6 has more horsewpower than BMW’s base 3.0L Twin-Turbo V6 that has 320 horsepower. The optional Genesis engine is the 5.0L GDI V8 with 420 horsepower and 383 lb.ft of torque.  The BMW 750i with its 4.4L Twin-Turbo V8 has 445 horsepower.  So Genesis’ V8 is a bit below the German V8s.

So what?  The Genesis G90 with the Twin-Turbo V6 performs very well.  Teamed with an 8-speed automatic transmission, the G90 has excellent performance.  Power is delivered smoothly and continuously.  The powertrain is seamless and unobtrusive.  There are only two options – V8 and All wheel drive.  Driving the V6 with both rear and all wheel drive, we did not feel any noticeable difference.  It wasn’t snowing.

Genesis planners want to have an interior that is “whisper quiet” and the NVH of the car delivers.  The interior is quiet.  Conversation is easy at any speed.

Rumor has it that Hyundai called in Lotus Engineering to help fine tune the G90s suspension.  True or not, the suspension feels biased towards a German feel – purposeful and taut.  It is not the cushy, absorbent feel provided by the Lexus LS.  Handling is stable with little body lean.  Nothing not to like.

On the Road to Autonomous Driving  The Genesis G90 is loaded with standard driver assist and safety features.  Many standard features on the G90 are in optional packages on the competition.  As more and more is being written about autonomous driving, the G90 has some features that qualify.  With standard adaptive cruise control and lane keeping assist the G90 can cruise in heavy traffic pretty much autonomously.  But, if the driver has their hands off the wheel for longer than 13-seconds, the car insists you touch the wheel again.

I found the lane keeping assist pretty accurate on twisty mountain roads in British Columbia, but there were a couple of times the car was obviously going to overshoot a lane marker and I had to take over.  I would be confident in using this in heavy Los Angeles Freeway gridlock, but would stay attentive when on the twisties.

Base Pricing Guess – $65,000 – $70,000  Genesis is not ready to divulge pricing for the G90 yet.  As brands usually say at a press event prior to introduction, pricing will be set closer to the release date.  But the pricing of the competition can show the general area the G90 will be priced.  The more-powerful V8-only S-Class has a base price of $95,650.  G90 will not be that high.  The less powerful in-line 6-cylinder BMW is priced at $81,500.  A 750i V8 is priced at $97,600.  The lowest priced facing competitor is the Lexus LS at $72,520.  But lets look at the Genesis sister ship the G80.  The G80 starts at $41,400 with a 311-horsepower 3.8L V6.  Check all the boxes and you get the G80 up to $50,350.  The V8 G80 is $54,550 fully equipped.  Any guess at what the base price for a rear wheel drive G90 with the V6 would be?  Our guess is the base price will be between $65,000 and $70,000.  For a V8 G90 with All Wheel Drive?  Maybe $75,000.  I could be high.


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New Genesis Brand – Bbalee Bbalee

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Image Source: Genesis Motors USA

Image Source: Genesis Motors USA

The new Genesis brand of luxury vehicles has been launched with Hyundaispeed!  Bbalee!  Bbalee!  Quick, quick in Korean.

Finally, Hyundai Launches a Luxury Brand  After years of deliberation, argument, and negotiation, Hyundai has launched the new Genesis brand.  Hyundai officially announced the new Genesis brand in November 2015.  Erwin Raphael was appointed head of Genesis in March 2016.  The new Genesis brand goes public in September, 2016.  That is quick – bbalee, bbalee!

In reality, the new Genesis brand is not a big deal.  The brand will have only six vehicles by 2021.  This does not approach the dozens of models offered by Mercedes-Benz, BMW and Lexus.

But wait.  That is wrong, Genesis is a BIG DEAL!  Genesis is the only luxury car brand launched after 1990 that has a deep pockets major manufacturer behind it.  Tesla, launched in 2004, is questionably viable in the long term.

Hyundai has decided after years of consideration that a stand-alone luxury brand is a BIG DEAL.  The resources of Hyundai are committed to guarantee its success.  Hyundai presently has about 835 dealers in the United States.  The new Genesis brand will launch with about 300.  These have been selected with great care.  The Genesis Institute will train dealer salespeople across the country.

Aggressive Launch Marketing  The new Genesis brand launches with all guns blazing.  Genesis launches as the luxury car sponsor for the National Football League.  They are the sponsor for the Los Angeles Open golf tournament at the Riviera Country Club.  These sponsorships are sure to make a splash.  By early 2017, awide cross-section of American car buyers will know Genesis as a brand.  They will know Genesis now exists as a brand rather than just a few car lines resting atop the Hyundai Motor America lineup.  This will get the new Genesis brand and the two vehicles it will initially have to sell – the G90 and G80 – on the radar of people who have money to spend on their next new vehicle.

While Genesis vehicles promise to be outstanding, the brand’s commitment to its customers is a cornerstone of its existence.  Genesis wants to take the customer experience to a whole new level beyond Lexus, Mercedes and BMW.

Respect for Time  Respect for the Genesis Customers’ time is of paramount importance.  Time is precious and cannot be replaced.  So lets call this the Genesis “Respect Initiative”.  Tthe features of this “respect initiative,” hovever, last only for 3-years and 36,000 miles.  The 3/36 commitment results from Genesis management estimates that up to 80% of Genesis vehicles will be leased and the majority of those leases will be for 3-years and 36,000 miles.  During the “respect period” Genesis owners/lessees will get full maintenance, valet service, SiriusXM Traffic and Travel Link, navigation map updates, 24/7 roadside assistance with concierge service, and Genesis Connected Services.  It would not be a surprise if Genesis has a comprehensive CPO (certified pre-owned used car) program in place by the time the first vehicles come off lease that would extend the “Respect Period” for subsequent owners.

Genesis Uses Hyundai’s In-House Advertising Agency – Innocean  While Genesis is a stand-alone brand, it accelerated its launch by using Innocean as its advertising agency.  Innocean is owned by Hyundai and also handles advertising for Hyundai brand vehicles.  By using Innocean, Genesis gets a known quantity without lengthy reviews to select from numerous agencies vying for the job through lengthy and expensive reviews.  Also, there is likely a “family discount” for using the in-house agency in there somewhere.

When asked by an advertising-savvy media member how the new Genesis brand will target its buyers after the NFL and LA Open hoopla, Genesis and their agency will “respectfully” target anyone who can afford to buy their cars.  Genesis head Erwin Raphael contends they have no specific target buyer in mind – no age range, gender, or ethnicity.  They are just targeting the ability to pay a certain lease fee for their G90 and G80 sedans.  And after the brand is launched with heavy advertising and sponsorships, specific groups will be emphasized using Internet messaging and social media.

Product is the Foundation Leading to The Genesis Customer Experience  Presently, there are six vehicles planned for the Genesis lineup.  There are four cars and two SUVs.  The G80 luxury sedan is on sale now.  It is a 5-Series/E-Class competitor.  The all new G90 (formerly Hyundai Equus) luxury sedan goes on sale in September.  It is a competitor to the Lexus LS, Mercedes S-Class and BMW 7-Series.  Later comes a BMW 3-Series competitor – the Genesis G70.  Then a near luxury sport coupe is launched.   There will be a mid-luxury sport utility vehicle and a near luxury SUV.  Frankly, they cannot get these SUVs on the market quickly enough.

Based on driving the G90 and G80, Genesis products promise to give the best entries in the competitive set a solid run for their money.  Initially, they will be value propositions.  You will get more features and content for your money.  Such a deal!


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