VehicleVoice: The Introduction of Mini's New High Performance GP
- September 14, 2006
- Video Podcasts
- Posted by cameron
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There’s no denying that the Mini Car Company knows how to market a little car. And they chose the Monterey Historic Car Races to introduce a brand new member of the Mini family that is so popular, it’s already sold out.
The Mini GP with John Cooper Works Kit was a smash hit before even the first unit rolled off the line. Dealers and owners put in orders for the high performance coup online within seconds of pre-orders being made available. And with only 2,000 units made, you can imagine how quickly they flew off the virtual shelves.
The first 32 lucky GP owners were given the chance to take delivery of their new rocketships at the Monterey Historic Races where Mini was celebrating the marque this year – John Cooper. VehicleVoice reporter Cameron Barrett, along with her camera crew, was on hand to record the fun.
Andrew Cutler, Mini USA Marketing Director
Bruce Mueller, Mini GP Owner, former racer, and Mini Enthusiast
David Burt, Mini Owner and Enthusiast
Sherry and Jim Crosslin, Mini Owners and Enthusiasts
Jim McDowell, Mini’s Vice President of Marketing