VehicleVoice #85 – Lincoln MKS: A Fox in the Lexus Henhouse?
- January 23, 2008
- Video Podcasts
- Posted by cameron
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Lincoln wants the American luxury sedan market back, and it threw out the gauntlet to Lexus, Mercedes and BMW with the introduction of the MKS, a sedan they claim is their new flagship. Yeah, we know. What does that make the Lincoln Towncar? But that’s something we’ll contemplate in another post.
George Peterson, AutoPacific’s CEO and VehicleVoice’s fearless leader chatted up Pei-Wen Hsu, Lincoln MKS Marketing Manager not long after the MKS unveiling at the Los Angeles Auto Show. Is Lincoln making Lexus, Mercedes and BMW nervous? You decide.