VehicleVoice #89 – The All New Dodge Ram – Was It Worth the Wait?
- January 30, 2008
- Video Podcasts
- Posted by cameron
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Truck Week continues at VehicleVoice with a walk around of the all new Dodge Ram. To introduce the long-awaited update to their quintessential pickup truck, the PR team at Dodge turned downtown Detroit into a cattel ranch, complete with cowboys, horses and a herd of long-horned cattle. Aside from creating a headache for the street cleaners, Dodge wanted to drive home the point of “Ram-tough.” It didn’t hurt that this very American cattle drive through an iconic American city came not long after Chrysler dumped the Daimler in front of their name (or was it the other way around?).
All the hooves and horns couldn’t block out the fact that the 2009 Ram is one hell of an upgrade from the old model. David Barrett got a tour of the new Ram from Chrysler’s own Russ Ruedisueli.