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With an unmistakable image, both literally and figuratively, it was no surprise that the Toyota Prius won out against the competition in the Image Compact Car segment. Prius dominates the segment with owner’s satisfaction scores, especially in terms of reputation and innovation. Areas in which the Prius leads the segment include:
• Innovative technology and environmental friendliness
• Vehicle and brand reputation
• Interior storage/compartments
• Fuel economy/gas mileage
• Quietness inside the vehicle and vehicle ride