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The 2010 Luxury Crossover segment winner is the Lexus RX, outscoring strong domestic and import brand competition in the segment. Lexus dominates their segment, with a package owners consistently give high marks to.
This third-generation RX is slightly larger than the previous model giving it a notably larger exterior size and greater interior room; it’s no wonder the RX was tops in its class in consumer satisfaction with exterior size, driver’s seat comfort and rear seat comfort.
The VSA’s measure both importance and satisfaction and the RX performed where it matters most to consumers. Areas of highest importance to consumers in the Luxury Crossover SUV segment are reputation, reliability, durability and driver’s seat comfort. The RX scored best in class in each of those attributes, as well as ease of getting in and out and feel of interior fabrics and materials.
A well-deserved class winner.
For a complete list of winners and description of the Awards, click here.