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The F-150 is the top-ranked Light Duty Full Size Pickup based on owner ratings in AutoPacific’s 2011 Ideal Vehicle Research.  As the class winner, owners don’t want much change, but there are some exceptions.  Over 35% of F-15 owners want better interior storage, 25% want their truck to be easier to get into and out of.  About 20% want larger wheels and tires.  Owners like their seat comfort, ride and roominess.  The F-150 outpoints the second place Chevrolet Avalanche by a wide margin.

 Large Light Duty Pickup

A Light Duty Pickup has a gross vehicle weight ratio under 8,500 pounds and includes the likes of the Ford F-150, Dodge Ram, and Chevrolet Silverado.  These pickups can be used for both commercial and personal use and have a wide range of capability and pricing.  Towing and horsepower both rank supreme for buyers of these trucks.

Ideal Vehicle Award

Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010.  The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity.  Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class.  A total of 72,917 respondents provided input for these awards.