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Ford’s Super Duties are the top ranked Heavy Duty Pickups based on owner ratings in AutoPacific’s 2011 Ideal Vehicle Research.  As class winner, Super Duty owners don’t want to change a lot.  About 30% want better lighting in the interior.  About 25% want larger wheels and tires, better interior storage and more infotainment technology.  Heavy Duty pickups are workhorses – about 20% of Super Duty owners want more power.  About 22% of Super Duty owners want a softer ride.  The Super Duty outpoints second place Chevrolet Silverado HD by a substantial margin. 

Heavy Duty Pickup

Heavy Duty Pickups have a gross vehicle weight ratio over 8,500 lbs and are used primarily to tow and haul.  These are serious work machines and less suited for casual usage.  They all offer diesel or gasoline powertrains and have unmatched towing capability. 

Ideal Vehicle Award

Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010.  The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity.  Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class.  A total of 72,917 respondents provided input for these awards.