Blog

AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Porsche Cayenne Edges Audi Q7 for IVA Win: The 2012 Porsche Cayenne comes closest to the ideal of any Premium Luxury Crossover SUV (XSUV).  The Cayenne edges out the second place Audi Q7 by 21 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Cayenne owners rate its driver’s seat comfort and ride and handling ideal.  Eighty-percent or more of Cayenne owners find these additional characteristics ideal:  exterior size, interior lighting, driver’s seat visibility, passenger roominess, cargo space, exterior styling, tires, ease of getting in and out and safety features.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 30% of Cayenne owners want more interior storage compartments.  About 23% of Cayenne owners want more power and acceleration.  About 23% of Cayenne owners want more distinctive wheels than now.  About 20% of Porsche Cayenne owners want more cargo space than now.  About 20% want better infotainment technology than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.