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Ford has one of the broadest SUV lineups in the industry with Escape, Edge, Explorer, Flex and Expedition and the 2015 model year is time for a new Edge.  Interestingly, Ford’s introduction to the Edge omitted the word “crossover”.  They are merely referring to it as a “mid-size utility”.  The concept execution of the new Edge was shown to the media on Tuesday, November 19 at a venue in the Los Angeles garment district.  It was shown to the wider media at the Los Angeles Auto Show the next day.

The 2015 Ford Edge is designed to be sold globally and especially targeted at China and the USA.  It is based on the front wheel drive platform of the hot-selling Ford Fusion.  It retains the dimensions of its predecessor but adds an inch of wheelbase.  The styling is sportier than before with the new Ford hexagonal grille treatment, more muscular bodyside graphics and a faster backlite.  At a glance, it is still obviously an Edge.

The styling of the new Edge is an appropriate evolution from its predecessor, but technology may be where the Edge breaks the mold.  Ford executives were using the term “democratization of technology” a lot at the show.  This means that new technology will be available up and down the Ford lineup from the Escape and Focus to the Flex and Taurus.

The upcoming Edge has a full suite of whizbang features available:  EcoBoost powertrains, active park assist, a lane-keeping system, adaptive cruise control, blind spot information system, MyFordTouch.  The concept is shown with a 10-inch touch screen in the center stack.  They make a big deal that their old capacitive switches are gone and replaced with “premium mechanical switchgear”.

While the LA Show vehicle is officially termed a “concept”, it is very close to the production model coming later in 2014.