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Porsche Cayenne – Most Ideal Premium Luxury XSUV in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Porsche Cayenne Edges Audi Q7 for IVA Win: The 2012 Porsche Cayenne comes closest to the ideal of any Premium Luxury Crossover SUV (XSUV).  The Cayenne edges out the second place Audi Q7 by 21 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Cayenne owners rate its driver’s seat comfort and ride and handling ideal.  Eighty-percent or more of Cayenne owners find these additional characteristics ideal:  exterior size, interior lighting, driver’s seat visibility, passenger roominess, cargo space, exterior styling, tires, ease of getting in and out and safety features.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 30% of Cayenne owners want more interior storage compartments.  About 23% of Cayenne owners want more power and acceleration.  About 23% of Cayenne owners want more distinctive wheels than now.  About 20% of Porsche Cayenne owners want more cargo space than now.  About 20% want better infotainment technology than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Ford Flex Most Ideal 2012 Large Crossover SUV

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understood what their target customers want and have made the vehicle to meet their demands.

The 2012 Ford Flex comes closest to the ideal of any Large Crossover SUV scoring a close win over the Chevrolet Traverse.  Eighty-percent or more of Flex owners find these characteristics ideal:  exterior size, exterior styling, passenger roominess, seat comfort, ride and handling, tires and wheels, ease of getting in and out and safety features.

EcoBoost Gives Flex a Substantial Performance Advantage, but Only 15% of Flex Owners Bought It: About 25% of Flex V6 owners want more power and acceleration, but only 6% who opted for the 355HP EcoBoost 3.5L V6 want more.  Clearly, EcoBoost provides surprising power without a fuel economy disadvantage.  About 11% of all Flex owners would give up power and acceleration for better fuel economy. So, when it comes to Flex, performance and fuel economy, twice as many owners would take more power and acceleration than would trade off power for fuel economy.

More/Better Technology Wanted: The 2012 Flex is available with SYNC and SYNC with navigation, but not Ford’s new MyFord Touch system.  About a quarter of Flex owners want more/better technology than their vehicle has now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Honda Pilot – Most Ideal Premium Mid-Size XSUV in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Pilot Slips By Ford Edge for IVA Win: The 2012 Honda Pilot comes closest to the ideal of any Premium Mid-Size Crossover SUV.  The Pilot slips by the second place Ford Edge by 3 rating points to win in a class that has become increasingly competitive.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Pilot owners rate its driver’s seat comfort, ride and handling and tires ideal.  Eighty-percent or more of Pilot owners find these additional characteristics ideal:  exterior size, interior lighting, driver’s seat visibility, passenger roominess, wheels, interior storage compartments and safety features.

The Honda Pilot was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options: About 31% of Pilot owners want more infotainment technology than now.  About 27% want better ease of getting in and out.  About 25% of Honda Pilot owners want more cargo space.  About 18% of Pilot owners want more power and acceleration but an equal percentage would trade off power and acceleration for better fuel economy.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Honda CR-V Most Ideal Mid-Size Crossover SUV

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Honda CR-V Edges Subaru Forester for IVA Win: The 2012 Honda CR-V comes closest to the ideal of any Mid-Size Crossover SUV.  The CR-V edges out the second place Subaru Forester by 27 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Honda CR-V owners rate its wheels ideal.  Eighty-percent or more of Honda CR-V owners find these additional characteristics ideal:  exterior size, interior lighting, passenger roominess, cargo space, exterior styling, driver’s seat comfort, ride and handling, tires, ease of getting in and out and safety features.

The Honda CR-V was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options: About 26% of CR-V owners want better infotainment technology than now.  About 25% want better driver’s seat visibility.  About 24% want more power and acceleration than now.  About 23% want more interior storage compartments than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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MINI Countryman – Most Ideal Compact Crossover SUV

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

MINI Countryman Dominates Kia Sportage for IVA Win: The 2012 MINI Countryman comes closest to the ideal of any Compact Crossover SUV.  The Countryman edges out the second place Kia Sportage by 78 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Countryman owners rate its exterior size, interior lighting, passenger roominess, exterior styling, wheels, driver’s seat comfort, ease of getting in and out and safety features ideal.  Eighty-percent or more of Countryman owners find these additional characteristics ideal:  ride and handling and tires.

A Few Shortfalls – Some Basic: Many of the Countryman’s shortfalls are related to package and style.  About 37% of Countryman owners want more interior storage compartments.  About 31% of Countryman owners want better driver’s seat visibility.  About 30% want more cargo space.  About 29% want more infotainment technology.  About 25% want more power and acceleration but only 1% would trade off power and acceleration for better fuel economy.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Honda Odyssey – Most Ideal Minivan in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Odyssey Edges Chrysler Town & Country for IVA Win: The 2012 Honda Odyssey comes closest to the ideal of any Minivan.  The Odyssey edges out the second place Chrysler Town & Country by 21 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Odyssey owners rate its exterior size, passenger roominess, cargo space, wheels and tires, ride and handling ideal.  Eighty-percent or more of Odyssey owners find these additional characteristics ideal:  interior lighting.

The Honda Odyssey was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 27% want more infotainment technology than now.  About 8% would like for Odyssey’s technology to be easier to use.  About 25% of Odyssey owners want better visibility than now.  About 24% want more interior storage compartments than now.  About 21% want a softer driver’s seat.  About 20% want more daring exterior styling than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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EuroLuxury Psychographics – What You’d Expect

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Psychographics are any attributes relating to personality, values, attitudes, interests, or lifestyles. Each year, AutoPacific includes a battery of questions in the New Vehicle Satisfaction Survey that allows us to determine what the psychographic profile of each brand and model.  The results are often fascinating, or simply obvious, but confirming perceptions you might have had about a brand.

AutoPacific’s psychographic model has been developed using input from over 200,000 respondents to the New Vehicle Satisfaction Survey from 2009 through 2012.  Applying this model to our latest data lets us make valuable comparisons such as for the European Luxury Brands shown below:


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Audi e-tron Spyder

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Sometimes things start out great and end up only OK, or perhaps worse. The smell of coffee in the morning. Most Superbowls. A full bottle of Patron. We recently had the opportunity to experience the Audi e-tron and came away excited by the vehicle, but wondering why we got to see so much of it.


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Future Feature Demand – Men and Women Are Different

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Women demand safety features.  Men want technology features.

In AutoPacific’s 2011 Future Attribute Demand Study, 73,000 respondents selected those features they want on their next car or light truck.  About 40% of these new vehicle owners were women, but we know from experience that females influence 80% of new car and light truck sales.  In analyzing AutoPacific’s data, we find that demand for many features is about equal between men and women.  For instance, nearly equal percentages want Bluetooth (75%), a rear backup camera (52%), a navigation system (46%), a heated windshield (44%), voice activated controls (36%), keypad entry system (33%).  So, what are the features that each gender demand that differentiate them?


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New Plant Announcement from Hyundai-Kia Soon?

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Last summer during a discussion with senior Hyundai management in Seoul, I asked “When can we expect to see a third plant for Hyundai and or Kia in the United States?” The response was “A third plant will be necessary when Hyundai and Kia sell 900,000 per year in the USA.”

In 2010, Hyundai sold 538,228 cars and light trucks in the USA and Kia sold 356,496 cars and light trucks. That is a total of 874,496 cars and light trucks for these two fast-growing brands. That number is also close enough for us to hypothesize that an announcement for a third Hyundai or Kia plant in the USA should be forthcoming.

Two USA Plants Already at or Above Capacity: Clearly, Hyundai is pushing the capacity of their Montgomery, Alabama plant. With the Sonata Mid-Size Sedan setting all-time sales records and the newly launched Elantra promising to sell very well, Hyundai Motor Manufacturing Alabama is out of capacity even at its increased capacity planning volume of 400,000 units. Hyundai has announced it is importing Elantras from Korea to meet extraordinary demand in the USA. Kia is adding a third shift to its West Point, Georgia plant producing Kia Sorento and Hyundai Santa Fe crossover sport utility vehicles.

Rumor – Mississippi Hyundai-Kia has likely squeezed as many concessions as possible from Alabama and Georgia to support its two plants there.  A logical next choice still within range of Hyundai and Kia suppliers is Mississippi.  With a third plant in the offing, any state would be willing to offer substantial concessions for the investment dollars and jobs a large scale plant inevitably generates.


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