Category Archive:

2014 Honda Accord PHEV – Bring the Bling

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Honda will add a plug-in hybrid version of the Accord for the 2014 model year with launch in the first quarter of 2013.  As part of its Earth Dreams Technology initiative, the PHEV represents the toughest powertrain challenge for the Accord according to Plug-In Hybrid Large Project Leader Yasuyuki Sando.  Later, a pure two-motor hybrid version will be added.


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2013 Accord – Honda Gets its MOJO Back

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The all new 2013 Honda Accord is Honda’s most important vehicle EVER.  That’s right, EVER!  It comes after lackluster reviews of the latest cost-reduced mind-numbing Civic.  It enters the mid-size car product segment where the oldest high volume competitor was launched as a 2011 model in early 2010 (Hyundai Sonata) and each new model is more impressive than the one that came before it… Toyota Camry, Kia Optima, Volkswagen Passat, Nissan Altima, the coming-soon Ford Fusion, Chevrolet Malibu and next year’s Mazda6.  Each new mid-size entry is better, more finessed, more technologically capable and available with a wider range of features than ever before.  The question is “Did Honda bring their ‘A Game’ to the 2013 Accord, or is it another misstep like the Civic?”

Bring their “A Game”?  Wow, did they!  This Accord is a take-no-prisoners attempt by Honda to reclaim leadership in the premium mid-size car class. With this car, Honda appears to have its MOJO back!


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Honda Fit – Most Ideal Economy Car in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Fit Edges Scion xD for IVA Win: The 2012 Honda Fit comes closest to the ideal of any Economy Car.  The Fit edges out the second place Scion xD by 32 rating points to win in this class that is getting more and more competitive.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Fit owners rate its exterior size ideal.  Eighty-percent or more of Fit owners find these additional characteristics ideal:  driver’s seat visibility, passenger roominess, cargo space, exterior styling, tires and wheels, driver’s seat comfort, ride and handling and ease of getting in and out.

A Few Shortfalls – But None Critical. Being an Economy Car, Fit is not expected to be as fully-featured as cars in higher, more expensive classes.  About 33% of Fit owners want better interior lighting than they have now.  About 22% want better interior storage than now.  About 18% want better infotainment technology.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Honda Pilot – Most Ideal Premium Mid-Size XSUV in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Pilot Slips By Ford Edge for IVA Win: The 2012 Honda Pilot comes closest to the ideal of any Premium Mid-Size Crossover SUV.  The Pilot slips by the second place Ford Edge by 3 rating points to win in a class that has become increasingly competitive.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Pilot owners rate its driver’s seat comfort, ride and handling and tires ideal.  Eighty-percent or more of Pilot owners find these additional characteristics ideal:  exterior size, interior lighting, driver’s seat visibility, passenger roominess, wheels, interior storage compartments and safety features.

The Honda Pilot was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options: About 31% of Pilot owners want more infotainment technology than now.  About 27% want better ease of getting in and out.  About 25% of Honda Pilot owners want more cargo space.  About 18% of Pilot owners want more power and acceleration but an equal percentage would trade off power and acceleration for better fuel economy.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Honda CR-V Most Ideal Mid-Size Crossover SUV

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Honda CR-V Edges Subaru Forester for IVA Win: The 2012 Honda CR-V comes closest to the ideal of any Mid-Size Crossover SUV.  The CR-V edges out the second place Subaru Forester by 27 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Honda CR-V owners rate its wheels ideal.  Eighty-percent or more of Honda CR-V owners find these additional characteristics ideal:  exterior size, interior lighting, passenger roominess, cargo space, exterior styling, driver’s seat comfort, ride and handling, tires, ease of getting in and out and safety features.

The Honda CR-V was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options: About 26% of CR-V owners want better infotainment technology than now.  About 25% want better driver’s seat visibility.  About 24% want more power and acceleration than now.  About 23% want more interior storage compartments than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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Honda Odyssey – Most Ideal Minivan in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Odyssey Edges Chrysler Town & Country for IVA Win: The 2012 Honda Odyssey comes closest to the ideal of any Minivan.  The Odyssey edges out the second place Chrysler Town & Country by 21 rating points to win in its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Odyssey owners rate its exterior size, passenger roominess, cargo space, wheels and tires, ride and handling ideal.  Eighty-percent or more of Odyssey owners find these additional characteristics ideal:  interior lighting.

The Honda Odyssey was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 27% want more infotainment technology than now.  About 8% would like for Odyssey’s technology to be easier to use.  About 25% of Odyssey owners want better visibility than now.  About 24% want more interior storage compartments than now.  About 21% want a softer driver’s seat.  About 20% want more daring exterior styling than now.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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2012 Honda Odyssey Most Satisfying Minivan

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Best in Class 2012 Minivan:  Honda Odyssey

2012 Honda Odyssey Wins AutoPacific Vehicle Satisfaction Award

Owners of the all-new 2012 Honda Odyssey Minivan give the vehicle top ratings in fourteen of forty-eight attributes in AutoPacific’s 2012 Vehicle Satisfaction Award research.  The top ratings are for:  Exterior Size, Seating Capacity, 2nd Row Seat Comfort, Cargo Space, Handling, Fun to Drive, Reliability, Cupholders, Tire Size/Brand/Appearance, Wheel Size and Style, Environmental Friendliness, Dealership Experience, Overall Quality, and Durability.  With a maximum score of 5.0 satisfaction rating points a score of 4.5 is considered very good.  Odyssey owners gave the minivan a rating of 4.5 or higher in:  Overall Satisfaction, Exterior Size, Seating Capacity, Cargo Capacity, Ease of Loading Cargo, Vehicle’s Reputation, Brand’s Reputation, Handling, Reliability, Feeling Safe While Driving, Safety Features, Safety Ratings and Overall Quality.  Owners rate Odyssey below 4.0 satisfaction rating points in five attributes:  Fuel Economy, Range, Easy to Understand Controls, Price and Recyclability.


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2012 Honda CR-V Most Satisfying Mid-Size Crossover SUV

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Best in Class 2012 Mid-Size Crossover SUV:  Honda CR-V

2012 Honda CR-V Wins AutoPacific Vehicle Satisfaction Award

Owners of the all-new 2012 Honda CR-V Mid-Size XSUV give the vehicle an overwhelming win in AutoPacific’s 2012 Vehicles Satisfaction Award research with top ratings in forty, that is FORTY, of forty-eight attributes.  We won’t list all the wins.  It would take too much space, but let’s talk about the ratings of 4.5 or higher out of a possible 5.0 satisfaction rating points.  CR-V owners give the XSUV ratings 4.5 or higher in:  Overall Satisfaction, Exterior Size, Ease of Getting In and Out, Seating Capacity, Vehicle’s Reputation, Brand’s Reputation, Exterior Color, Braking, Handling, Reliability, Feeling Safe While Driving, Safety Features, Safety Ratings, Overall Quality and Durability.  There are only three ratings under 4.0 satisfaction rating points:  Recyclability, Collision Avoidance Technology and Price.  The CR-V 2012 VSA win is an example of overwhelming superiority in a very competitive product class.


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2012 Honda Pilot Most Satisfying Premium Mid-Size Crossover SUV

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Best in Class 2012 Premium Mid-Size Crossover SUV:  Honda Pilot

2012 Honda Pilot Wins AutoPacific Vehicle Satisfaction Award

Owners of the 2012 Honda Pilot give the Premium Mid-Size Crossover SUV top ratings in twelve of forty-eight rating categories in AutoPacific’s 2012 Vehicle Satisfaction Award research.  Pilot owners give the vehicle top ratings in Seating Capacity, Driver’s Seat Comfort, Flexible Seating, Ease of Loading Cargo, Interior Storage, Cupholders, Wheel Size and Style, Feeling Safe While Driving, Safety Features, Safety Ratings, Price, and Durability.  With a possible high score of 5.0 satisfaction rating points, a score of 4.5 or higher can be considered to be very good.  Pilot owners rated the Pilot at 4.5 or higher in:  Overall Satisfaction, Seating Capacity, Driver’s Seat Comfort, Ease of Loadingn Cargo, Vehicle’s Reputation, Brand’s Reputation, Handling, Reliable/Dependable, Feeling Safe While Driving, Safety Features, Safety Ratings, Quality, and Durability.  Pilot owners give the Pilot ratings under 4.0 satisfaction points in five attributes:  Fuel Economy, Cruising Range, Easy to Understand Controls, Recyclability, Collision Avoidance Technology.


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2013 Nissan Altima Mid-Size Game Changer

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Going on sale in July 2012,  the new Nissan Altima joins the most competitive car class in the market.  Representing the second largest car segment (after small cars), the mid-size car class is critically important to each manufacturer in the class; volume, profits and image are on the line.

It is hard to believe that the AutoPacific 2010 President’s Award Winner, the 2011 Hyundai Sonata, is about to be the oldest major competitor in the class.  The 2013 Nissan Altima joins the new Toyota Camry (new for the 2012MY) and Chevrolet Malibu (2013 Eco model is on the market now) and awaits the launches of the upcoming 2013 heavyweights – Honda Accord and Ford Fusion in Fall 2012.

First seen at the 2012 New York International Auto Show in April, the Altima drew “WOWs” from the media at its unveiling.  The management of some competitors gulped and looked a bit nervous.  Most were very complimentary; the new Altima has gone upscale in a big way without adding much to its price tag.

Traditionally, the mid-size car class has been noted for its relatively bland styling.  That changed with the launch of the 2011 Sonata in early 2010 where over half of the buyers indicated that exterior styling was extremely important in their selection of the car.  Sonata’s swoopy styling broke the mid-size car mold.  The 2011 Kia Optima that followed the Sonata is strikingly handsome in its own Euro-Korean way.  Toyota stayed very conservative with its new 2012 entry and Honda is rumored to have continued its very conservative streak with the next generation Accord coming this fall.  The 2013 Ford Fusion is another game changer in the mold of Sonata and Optima, but even with Fusion’s advanced styling, Altima may have pushed the envelope the farthest.  Nissan calls it “Altimaness”. 


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