AutoPacific: A high “overall satisfaction” rating from owners in the economy compact car segment helped the Honda Fit win the 2008 Motorist Choice Award®. Against some tough competition from the Toyota Yaris, Scion xD, and Nissan Versa the Fit won its class. With top marks in cargo space and flexible interior, the Fit beat out stiff competition Toyota Yaris, Scion xD and Nissan Versa on its way to the top. High scores for both vehicle and brand reputation also helped secure its victory.
IntelliChoice: In a class where fuel costs are just as important has retained value, the Fit stands out for its above-average retained value and second-best fuel costs. In addition, the Fit has the lowest maintenance costs within the class.
AutoPacific: Ridgeline proves that having a unitized body may be advantageous – it scored higher with owners than any other compact pickup to win the 2008 Motorist Choice Award®. With full-time all-wheel drive, the Ridgeline hauled in the highest ratings for traction in all weather conditions and garnered high marks for feeling safe while driving. Owners also rated the Ridgeline highest in its class for cargo capacity, having a flexible interior and brand quality.
IntelliChoice: The Ridgeline is second in both overall ownership costs and retained value. In addition, the Ridgeline has much better than expected insurance costs.
May sales reports are coming in. Ford F-Series, for the first time since 1991 (according to Automotive News) has been outsold by a car. In fact, by four cars.
The world is coming to an end!
Numbers after the jump…
Owners of the Ford
Explorer Sport Trac ranked the sport utility truck a winner in the Compact Pickup Segment of the 2008 Vehicle Satisfaction Awards. While the Sport Trac received high marks virtually across the board, Exterior Styling and Overall Quality and Reliability were standout features, according to owners.
Ridgeline owners’ satisfaction rankings produced a 2008 Vehicle Satisfaction Award in the Compact Pickup Segment. Owners are very satisfied with Ridgeline’s Brand and Vehicle Reputations, coupled with the vehicle’s Reliability, Safety, and Overall Quality.
Owners claim the all-new Accord raised the bar even higher this time, taking home a 2008 VSA win in the Premium Mid-Size Car Segment. With updated looks and personality, the Reliability/Dependability, Power and Acceleration Honda
has packed into the new Accord got high ratings from owners. Those factors, along with high marks for Driver’s Seat Comfort and the Brand’s Reputation, helped cement the Accord’s win against Premium Mid-Size Car’s serious competition.
Cadillac Top Brand, Mercedes-Benz S-Class Top Car, Toyota Sequoia Top Truck and Top Vehicle
Tustin, California, May 29, 2008 – A study released today by noted automotive consulting firm AutoPacific, Inc
. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.
In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific’s Vehicle Satisfaction Award will help customers make their purchase decisions.
The brand with the highest satisfaction rating is Cadillac. The vehicle – car or truck – registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.
There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors
(eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen
(four categories), Honda
(three categories) and Hyundai
“Cadillac wins the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. “Top ranked finishes by Cadillac’s Escalade, CTS and DTS helped cement their industry topping position.”
Peterson continues, “Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets.”
From a vehicle type perspective, Traditional Sport Utility Vehicles received the highest ratings as a class closely followed by Crossover Sport Utility Vehicles. Peterson says, “Clearly, SUVs continue to be one of the most popular and satisfying vehicle types available in the USA today. Even with skyrocketing gas prices, SUVs are attractive and Crossover SUVs fill the bill for most SUV buyers with better fuel economy.” Cars scored slightly below industry average followed by minivans and pickup trucks.
April and long past time to get spring started. The crummy weather made it almost possible to believe I was setting out on some kind of adventure through a hostile environment. That’s just what the folks at Honda wanted: for drivers to imagine they were taking off in some kind of Adventuremobile instead of what the Pilot feels like – a more-or-less serviceable crossover tarted up as the answer to all your problems.
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We’ve liked the Fit since it was first imported from Japan for US Sales in April 2006. Conceptually very good, but lacking a sporty look. The second generation of the Fit for US sales gets a lot better looking, as well as some package improvements to make it more compelling. “The goal is to provide entry-level vehicle customers with functionality and refinement that’s a class above,” said Dick Colliver. “Buying a Fit is a choice, not a compromise.” Ah yes. A nod to the aspirational small car.
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Honda unveiled their much anticipated Pilot prototype at the 2008 NAIAS in Detroit. Conveying the design features of the production 2009 Pilot, set to make its debut this spring, this 2nd generation Pilot is tougher, smarter, larger, roomier, stronger, bolder, cleaner and safer than its predecessor.
While the specifications of the new Pilot are impressive, there was wide comment about its styling. Tougher-looking, yes, said many auto journalists, but ugly. Some of the descriptors were: “Styled by Isuzu”, “third world styling”, “bland”, “worst looking production vehicle of show”. Sometimes these things grow on you. Most folks have become accustomed to the weird styling of the Ridgeline SUT. Maybe that will happen with the new Pilot.
According to AutoPacific’s annual survey of new car and light truck acquirers, the BMW 3-Series, Acura MDX, Lexus RX, Honda Accord, and Infiniti QX56 attract the most tech savvy buyers. Tech savvy consumers made up approximately 5% of the new car buying population in 2007, up from just 2% in 2006. As Gen Y matures and enters the new vehicle market in greater numbers, AutoPacific expects these numbers to continue their growth. Tech savvy car buyers were defined utilizing a collection of data filters from AutoPacific’s Research Suite® database.