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VehicleVoice Beauty Contests

Every month VehicleVoice ( panel members give their reactions to the styling of eight to ten newly introduced cars or trucks and interesting concept vehicles. The Internet panel is shown photos of the vehicles without identification. Their badges are Photoshopped out so only the cogniscenti might really know what the vehlcle really is. At the end of the Beauty Contest the vehicle names and manufacturers are revealed.
Over the months, we have become pretty good at predicting what will juice up the panel members. Usually a really hot sports car will do the trick. The Saturn Sky and Pontiac Solstice were tops for “great styling” ratings in the months they were shown. Some interesting recent results show the Ford Fusion and Lincoln Zephyr being strongly rated for having “great styling”. This is an impressive result for mainstream sedans.

1 Comment

  • Greg| December 7, 2005 at 5:33 pm

    Interesting what a sports car can do for a brand. I was in a Pontiac dealership last night and they had a Solstice with a sold sign on it, proudly displayed outside the office. They say they’ve sold 4 so far – presold of course.
    The salespeople are clammoring for more, saying they can sell any they get no problem, but at least for ’05 GM has limited them.

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