Author Archives for Dave Sullivan
About Dave Sullivan
Mr. Sullivan is a true gear head and automotive expert. He was reared in an automotive family and lived in Europe as a teenager, compounding his love of the automotive industry here in the U.S. and abroad. While earning a B.B.A in management from Western Michigan University, Mr. Sullivan spent a summer working for Ford on the assembly line. When he wasn't studying he was helping to manage the WMU Motorsports team and participated in autocross/solo2 events. After graduation he joined the management team at Ford's Kentucky Truck Plant and later transferred to the Michigan Truck Plant. In 2006 he transitioned to the supplier side of the industry as a sale account manager with Panasonic Automotive Systems. In this position he successfully won new business with various OEMs promoting electromechanical devices and active noise cancellation systems. Mr. Sullivan joined AutoPacific in 2010 to use his unique and expansive background in the automotive industry to head up the Competitive Battleground product. Mr. Sullivan has an MBA from Eastern Michigan University.
- September 14, 2018
- Cadillac, New Model Introductions, On The Road: Driving Impressions
- Posted by George Peterson
- Comments Off on Cadillac XT4 Small Crossover SUV – Nice Vehicle, High Price.
Driving the new Cadillac XT4 on the excellent country roads around Seattle and Bainbridge Island revealed a vehicle that is well conceived and well put-together.
Let’s Talk About the Styling: Cadillac designers and engineers have developed a vehicle with outstanding proportions using an all new platform. They have pushed the wheels out to the corners of the vehicle so the stance of the XT4 is great. Some small XSUVs seem too narrow and too tall. The XT4 looks wide enough to have a very purposeful appearance.
The styling cues are pretty distinctive. Cadillac is known for unique “light pipe” daylight running lights. The XT4 goes the typical light pipe one better. An eyebrow flowing towards the grille from the vertical light pipe gives XT4 a hard-to-miss look. Carried over into the vertical taillamps, XT4 takes advantage of new LED lighting technology. While XT4 looks modern, it does not rely on an extremely fast windshield to [...]
- September 9, 2018
- Auto News & Reviews, Automobile Cool News
- Posted by George Peterson
- Comments Off on Atomization – Auto Industry Apocalypse Ahead – Vehicle Nameplates Soar as Sales Fall
Over the past decades, the American auto industry has “atomized” with more and more new car and light truck models being added to the lineups each year. The reason for this rapid addition of nameplates – atomization – has been an attempt by auto designers and marketers to provide products targeted to much more finely defined product niches. Consumers demand more and more focused products and today’s automotive consumer research can identify exactly what those consumers want. Current product development techniques allow vehicles to be developed more quickly and efficiently than in the past. So, why not develop a vehicle targeted at each well-defined buyer group?
17-million Sales Years Not Sustainable
During the ‘90s, a good year was 15 million car and light truck sales. By early in the first decade of the 2000s, the industry was expecting 17 million units per year. Companies began adding more and more nameplates to take advantage of these [...]
- August 30, 2018
- Uncategorized
- Posted by Deborah Grieb
- Comments Off on AutoPacific Announces 2018 Ideal Vehicle Awards
Automotive research and consulting firm AutoPacific, Inc. today announced the 2018 Ideal Vehicle Awards (IVA), recognizing vehicles that best meet owners’ expectations for the product. The 2018 awards are based on responses from more than 58,000 owners of new vehicles across all major manufacturers.
Based solely on owner input, AutoPacific IVAs measure the fusion between owner expectations and reality. “IVA’s speak to a vehicle’s layout and design,” says AutoPacific president George Peterson. “Giving owners a chance to tell us what they would change and how they would change it reveals which vehicles are designed to meet their needs and expectations. In other words, having owners who are happy with things the way they are says the manufacturer did their upfront [...]
- August 28, 2018
- GMC, On The Road: Driving Impressions, Technology & New Features, Trucks & Towing
- Posted by Deborah Grieb
- Comments Off on 2019 GMC Sierra Steps Up – Literally
What could make spending a few days in the beautiful northeast Canadian Province of Newfoundland better? Spending it driving the new 2019 GMC Sierra. Spacious, comfortable and smooth-riding, the Sierra Denali was a joy to experience, as a driver and passenger.
Steady and SmoothExploring the countryside through curves, hills, small towns roads and highways, it was easy to forget I was riding in a truck. The “brace yourself” moments when you expect to jerk to the side, or feel the dreaded bed bounce never arrived. Redesigned from the ground up, the new Sierra Denali has Adaptive Ride Control, a Denali-exclusive, that adjusts damping for exceptional control and ride.
Impressive Bed Access and [...]- August 27, 2018
- Hyundai
- Posted by George Peterson
- Comments Off on New Hyundai Santa Fe Raises the Bar
The Hyundai Santa Fe (@hyundaisantafe) was the first Korean brand vehicle to win AutoPacific’s Vehicle Satisfaction Award. That was in 2001. There have been four generations of the Hyundai Santa Fe selling 1.6 million units in the USA. All have been successively better than its predecessor. The 5th Generation Hyundai Santa Fe, the 2019 model, has just been released and all Hyundai dealers should have them in their showrooms by the end of August 2018.
2019 Santa Fe – a REAL SUV
Hyundai Motor America product planners rightly concluded that the previous generation had gotten too soft and sporty. The stylists of that fourth generation sacrificed utility for style making the windshield faster [...]
- August 20, 2018
- Awards, Honda
- Posted by George Peterson
- Comments Off on Honda Trucks Now 52% of Honda Sales in USA
2019 Honda Pilot with Dealer Installed Accessory Decal Kit – Say it isn’t so!
Honda is a car company, right? Their premium mid-size truck offerings – Honda Pilot, Honda Odyssey, Honda Ridgeline – are all doing very well thank you.
Honda’s Accord and Civic sedans have been among the best selling vehicles for years. Honda usually counts retail sales when they are quoting sales figures because their sales to fleets is virtually non-existent. But their best selling vehicle is the Honda CR-V – a mid-size crossover SUV (XSUV). It seems like every other woman in Orange County is driving one. Year to date, “truck sales” have accounted for 52% of Honda’s sales in the USA. (AutoPacific’s forecast is that truck sales will be over 70% of the industry within the next five years).
We had [...]
- June 22, 2018
- Audi, Awards, BMW, Chevrolet, More Categories...
- Posted by George Peterson
- Comments Off on AutoPacific 2018 Vehicle Satisfaction Awards
- March 22, 2018
- Chevrolet, Ford, Honda, Hyundai, More Categories...
- Posted by George Peterson
- Comments Off on 2018 Hyundai Kona Added to Fast Erupting Small XSUV Segment
The all new 2018 Hyundai Kona small crossover SUV (XSUV) has just been shown to the press in an event held, wait for it, on the Kona Coast of The Big Island of Hawaii. There were 23 or 24 Konas on hand for the journalists to drive around the island. So, this was a pretty big event for Hyundai Motor America (HMA).
In AutoPacific’s 2017 Small XSUV Consultancy, 38 XSUVs with a wheelbase of 110-inches or less are included. There were enough data to do complete analyses on that many individual vehicles. There are an additional seven all new small XSUVs on sale now but too new to have been included in the AutoPacific database. That makes 45 entries in the small XSUV category. Now comes the 2018 Hyundai Kona wading into the fray.