Category: Awards

 

All over the world, every day of the year, millions people buy and read magazines. You can find tons magazines on the waiting room of your doctor or dentist and even at the restaurant.

So, why is reading magazines so important for people?

Basically, we can divide magazines according to the main topics they focus on. So, we have scientific magazines, fashion and gossip magazines and politic magazines. Don’t forget the magazines for children with drawings to paint and trick games or even small crosswords to solve.

What do people look for when buying a magazine?

This question is really interesting. Some people look for more information, other for the taste to know the latest love adventures of a certain actor or so. According to a recent research, it seems that it’s the form of the product that keeps its success on the readers.

Actually, printed magazines have a good hold on the public [...]

If you have been watching sports on TV for the past couple of weeks you cannot have missed the Hyundai spot for Sonata winning AutoPacific's first-ever President's Award. Hyundai won the award going away with the highest score ever recorded.

If you have been watching sports on TV for the past couple of weeks you cannot have missed the Hyundai spot for Sonata winning AutoPacific's first-ever President's Award. Hyundai won the award going away with the highest score ever recorded.

IntelliChoice and AutoPacific Announce Motorist’s Top Picks in both Popular and Premium Categories

Irvine, Calif. (September 21, 2010) – There is only one annual automotive award handpicked by active consumers in the marketplace that goes beyond the editorial and performance test data and provides a window into the wants and needs of motorists. This year’s Motorist Choice Awards highlight a collection of 15 unique buyer categories covering both market segments – Popular and Premium. Both reflect the purpose and perception of the consumer and illustrate the results of practical analysis, like total cost of ownership, fuel economy and resale value.
The fifth annual awards, announced today, are the result of exhaustive national value data and consumer lifestyle studies performed by the consumer-driven automotive analysis of IntelliChoice and automotive market research firm, AutoPacific. [...]

The new Kia Optima is set to challenge the top of the premium mid-size car category with its all new version due out by the end of the year. The Optima is arguably one strikingly gorgeous cars in the class. It looks upscale, elegant, sporty and highly desirable.

IVAs quantitatively gauge how closely a vehicle matches an owner's expectations. An IVA is earned by those automakers that best understand their customers and are able to create the vehicle these customers demand - their ideal vehicle.

Premium Luxury Car: The Volvo S80 won the AutoPacific Ideal Vehicle Award in the Premium Luxury Car segment. The S80 received particularly strong ratings from owners with respect to exterior size, handling, and cargo space. Seat firmness also received top marks from S80 owners.

Aspirational Luxury Car: In the Aspirational Luxury Car segment the Volvo V70 edged out the competition with high marks for seat firmness and interior lighting. A very high percentage of owners also said that they wanted the same vehicle ride and safety as they currently have.

Large Car: Just coming off its Vehicle Satisfaction Award win the Ford Taurus SHO pulls off another win with an AutoPacific Ideal Vehicle Award. It came as no surprise that owners cite the new for 2010MY exterior styling, handling (thanks in part to the All-Wheel-Drive that comes with SHO/EcoBoost) and safety features. The Taurus SHO also received an extra boost from owners applauding interior lighting and cargo room.

Luxury Mid-Size Car: This year’s Luxury Mid-Size Car segment winner is the Lincoln MKZ beating out the competition with a strong performance in handling and safety categories. The MKZ also received impressive scores in exterior size, ride, and seat firmness.