Category: Technology & New Features

Tony Nicolosi, new President and CEO of Volvo Cars of North America says 90% of the senior management of VCNA is new since he took over in October 2013. Volvo's marketing strategy is also going to change with the arrival in January of Bodil Eriksson as executive vice president of marketing and new advertising agency Grey London starting in March. Nicolosi says Volvo will return to its roots emphasizing safety, the environment and the family. The marketing budget for 2014 is bigger by about 50% but its emphasis will shift away from television to digital messaging.

In AutoPacific's annual survey of new car and light truck buyers, eleven of the top twenty vehicles whose drivers want simpler, easier to use technology are Fords or Lincolns. Six are from Toyota or Lexus. One is from Cadillac. One is from BMW. One is from Audi. If you have been paying attention to Ford's standings in Consumer Reports ratings and other customer satisfaction measurements, you undoubtedly have heard Ford's and Lincolns ratings have dropped precipitously since MyFord/LincolnTouch was introduced.

With one of the most technologically advanced powertrains in the industry, the RLX hybrid puts out a combined 377 horsepower. Impressive. We won't go into the details of the technology much beyond the fact that it has Honda's Earth Dreams Three Motor Hybrid System combining the RLX' 310-horsepower 3.5L V6 with one 47-horsepower and two 36-horsepower rear electric motors. The resulting 377-horsepower combined with the 7-speed Dual Clutch Transmission makes the car into a dancer.

EarthDreams LogoIt has long been said that Honda is first and foremost an engine company and everything it does is really just to sell more engines. It sells everything from motor bikes and generators to jet planes with cars in between. Honda engines can be as small as 25 cubic centimeters used in lawn and garden equipment. The engines we are interested in are Honda engines powering their cars, minivans and crossover SUVs. The new evolution of Honda's car and truck powertrains is "Earth Dreams Technology". Earth Dreams includes a range of engines and engine technology, CVT transmissions and hybrid powertrains and EV technology. It is a comprehensive approach to updating Honda's automotive powertrains in response to looming United States and global emissions regulations.

Honda's new Accord Hybrid joins the mid-size sedan hybrid wars with a two-motor hybrid that achieves 50mpg in the city (50 city/45 highway/47 combined). As one of the top selling cars in the USA, the Accord Hybrid has the potential to unseat the present leader Toyota Camry Hybrid (followed by the Ford Fusion Hybrid and Hyundai Sonata Hybrid in sales so far in 2013). Accord's bragging rights are for city fuel economy - highest in the mid-size class at 50mpg. Fusion gets 47mpg in the city (and highway). The best-selling is down on mpg compared with Fusion and Accord - Camry gets 43mpg in the city and 39 on the highway.

At this year's Pebble Beach automotive weekend, Lincoln announced its new top of the line - the Black Label editions. There will be four versions of the Black Label but only three were shown at Pebble Beach. Jim Farley, Ford's Group Vice President of Global Marketing and head of Lincoln Motor Company says these are the flagship cars of the brand. Unfortunately, Lincoln's flagships were completely upstaged later in the day when Cadillac showed its Elmiraj concept coupe at Clint Eastwood's Tahama Golf Resort. The Elmiraj was the talk of the town and Black Label became an asterisk. The ultra-premium Black Label is a combination of product upgrades - primarily to the interior - and special customer service efforts like a personal concierge - to make the Black Label client feel that the premium they undoubtedly will spend is worth it.

About 20 American journalists and analysts had a chance to drive the Volkswagen XL1 at the Autostadt near Volkswagen headquarters in Wolfsburg, Germany. Only 20 of the planned 250 vehicles have been completed to date and five were on hand for our drives. A Volkswagen engineer guided each drive through Wolfsburg and even included a short autobahn blast hitting the car's top speed limited to 160kmh (about 99mph).

Some naysayers are already preparing their eulogies for the electric car. But the Fiat 500e just might prove that thinking premature.

Audi appears to be taking a much more linear interpretation in future headlamp designs than the swoopy designs Audi is using today. Is this as distinctive? Is this as head-turning? Is this a design that can immediately identified when you glance at the car behind you in the rear view mirror?

A large sedan with a 4.0L 520-horsepower twin turbocharged V8, the Audi S8 provides a compelling package for a quick blast from Orange County to Laughlin, Nevada swapping Interstates for surface roads and Route 66 - the "Main Street of America". Think of this as a familiarization trip to get fully acquainted with the interactive technologies of the S8. Most of it has to do with the multi-media interface (MMI) with navigation, audio, phone and even seat adjustments shown on the center screen.