Category: What Were They Thinking?

Volkswagen Tiguan: Doesn't exactly roll off the tongue!

BMW launches M6 Cabriolet. A yawner or yippee?

Welcome to “Let’s Talk Cars”

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This week on Let’s Talk Cars, we take on the juicy subject of “hangar queens.” These are the vehicles automotive companies wish they hadn’t decided to sell. AutoPacific founder and president George Peterson and VehicleVoice contributor Jim Hall have another of their signature dialogs and take on the entire automotive industry while they’re at it!
But it’s not all negative. Jim Hall thinks Audi has done something extraordinary on the race track that might soon trickle all the way down to a showroom near you.
And we wrap things up with an OpEd piece from George Peterson on the new flood of small (we mean really small) cars hitting the [...]

Lincoln provided Chicago show-goers with a trifecta of follies. Number one is the abiminable grille on the Navigator, number two is the renaming of the almost all-new Lincoln Zephyr as the MKZ, number three is the overall alphanumeric naming strategy of Lincoln's cars.

Lincoln drinks the alphanumeric kool aide to the detriment of the brand.

Lincoln has devised a new nomenclature system for their future models. The company that originally brought us Continental, Capri, Premier, Lido and Zephyr has decided to move to a new, apparently consultant savant-based, naming standard.

Lincoln has devised a new nomenclature system for their future models. The company that originally brought us Continental, Capri, Premier, Lido and Zephyr has decided to move to a new, apparently consultant savant-based, naming standard.

Can a good name help a bad car? Can a good car be hobbled by lousy name?

Can a good name help a bad car? Can a good car be hobbled by lousy name?