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New 2006 Chrysler 300C "Heritage Edition" Debuts at the Los Angeles Auto Show

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VehicleVoice [(http://www.vehiclevoice.com) & (http:/.vehiclevoice.com)] is an admirer of the Chrysler 300 and 300C. Chrysler will debut its new Heritage Edition 300C at the Los Angeles Auto Show and we’ll be there to cover its unveiling. In the meantime, here is a teaser press release from Chrysler.

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• New “Heritage Edition” model pays homage to the 1957 Chrysler 300C which was described as the “Beautiful Brute”
• 2006 Chrysler 300C Heritage Edition offers luxurious performance, exclusive features and unique heritage badging
• New model is the first Chrysler brand vehicle with SmartBeamTM headlamp technology
Auburn Hills, Mich. – Paying homage to the great Chrysler 300s of the late 1950s, the Chrysler Group announced today the new 2006 Chrysler 300C “Heritage Edition,” debuting January 4 at the 2006 Los Angeles Auto Show.
Available in dealerships this spring, the limited-production Heritage Edition is a performance specialty vehicle offering the power of the award-winning 5.7-liter HEMI® engine with the fuel-saving Multiple Displacement System (MDS), high-performance styling cues of the popular SRT line-up and exclusive features, including the first-time use of SmartBeamTM headlamp technology in a Chrysler vehicle. And, to contemporize its illustrious past, the Heritage Edition has a chromed bodyside molding with a distinctive tri-color 300C badge that is modeled after the badge on the 1957 Chrysler 300C, a vehicle described in its day as the “Beautiful Brute.”
“The Chrysler 300C Heritage Edition honors the long line of beautiful Chrysler 300 vehicles by combining power and fuel-economy in a sporty, stylish package,” said Jeff Bell, Vice President — Chrysler.
Production of the 2006 Chrysler 300C Heritage Edition will begin this spring at the Brampton (Ontario) Assembly Plant.


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Subaru B9 Tribeca. New SUV Falls Short with Subi Purist.

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The B9 Tribeca is Subaru’s first effort in designing a larger SUV. It was introduced to the majority of consumers through a 30 second spot featuring the song, “Dust in the Wind” by Kansas. The ad concludes with the tagline claiming the B9 brings an end to our perception of what a typical SUV is, and attempts to establish a new definition for the SUV. The song and visual cues of the ad depicts other SUVs (much larger and utilitarian in size and functionality) falling to dust when the B9 crosses their paths.
Unfortunately, the B9 may be the one that will disintegrate and vanish into air before its competitors. It is brought to you by a company known for appealing to a unique group of individuals who are perceived to be tree-huggers and granola-eaters. From an engineering standpoint, the B9 Tribeca is a great vehicle featuring all that Fuji Heavy Industries technology Toyota just bought from General Motors (GM sold its stake in Fuji to Toyota in Fall 2005)… advanced all wheel drive, ABS, other technological features. Although the B9 Tribeca has an impressive and exquisite interior wrapped in a very distinct (controversial) exterior, it is doubtful the new vehicle will appeal to a large audience.
The Subaru B9 Tribeca was included a VehicleVoice Beauty Contest. As expected, its styling was controversial… in the middle of the pack. It will take a person wanting to make a definite statement to buy a B9 Tribeca. Of course, to break out of the product clutter, that is exactly what Subaru was trying to achieve.
Subaru of America Attempting to Move Upmarket
With the introduction of the B9 Tribeca and the earlier intro of its new Legacy lineup, freshened Forester and Impreza, Subaru is trying to reposition and reintroduce themselves to consumers. The question is whether or not Subaru has the goods to move upscale in product content and price.

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Bugatti Veyron – 253 MPH and Still a Little Late

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For those of you who do not live in the Los Angeles Times sphere of influence, you may miss the writing of Dan Neil their Pulitizer Prize winning auto journalist. You can catch up on his reviews, Highway 1 editorials and podcasts at the LA Times website (http://www.latimes.com). This article on the upcoming launch of the Bugatti Veyron supercar is just one example of Neil’s writing.
By Dan Neil, Times Staff Writer, Los Angeles Times, December 10, 2005
PALERMO, Sicily — At 200 mph, the Bugatti Veyron pounds a beautiful, howling hole in the sweltering haze hanging over the motorway.
This, the fastest production car in the world, is broad and low, an enameled ellipse in a spiffy two-tone paint scheme. By comparison, its now-vanquished supercar rivals, such as the Ferrari Enzo and McLaren F1, are all edges and blades and angles, like F-16 fighter planes or Japanese stunt kites.
The Veyron is not, strictly speaking, the fastest car I’ve ever driven, but the one that’s faster had a jet engine and a parachute. The guardrail to my right is blurred into a dirty stream of quicksilver. Houses fly by before my brain has time to register the word “house.”

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About nine seconds ago, I was dawdling at 100 mph. Then I squeezed the throttle. The seven-speed dual-clutch gearbox clicked twice, the engine took a huge lung-busting toke of atmosphere through its twin roof snorkels — and then things got interesting. Something slammed me from behind and I realize it was the seat. Captain, it appears we have fallen nose-first into a wormhole.
Two-hundred mph. And I’m not even in top gear.
… house….


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Mercedes-Benz GL-Class: Third SUV, Built in America

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The Mercedes introduction of the third prong of its latest attack on the American SUV market is the 7-passenter GL-Class. The GL-Class complements the 5-passenger M-Class and 6-passenger R-Class “Grand Sports Tourer” (whatever that is) as Mercedes-Benz broadens its people-carrier offerings to meet the needs of SUV buyers.
The full technical details of the GL announced at the 2006 North American International Auto Show in Detroit in January 2006, were precluded by the first photos and brief technical specifications shown here:

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Ford Edge – Ford Shows its Edge in January

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Among the 2006 North American International Auto Show introductions will be a new addition to Ford’s sport-utility lineup – the Ford Edge. The Edge uses a car platform, in this case that of the recently introduced Fusion, and adds a more powerful 250-horsepower V6 mated to a six-speed automatic transmission. Lincoln also gets a version that becomes the second-generation Aviator. Ahead of the official introduction, Ford has released an illustration that gives us an idea of what the truck will look like.

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Saab 9-5 – New Face for Top Saab

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Saab’s 9-5, last launched all new for 1998 model year, is getting a bit long in the tooth, and an all-new iteration is still some way off. In today’s auto market a five year life cycle is long, let alone a seven year cycle. But the venerable 9-5 still has years to go before it is all new.
[Apparently, Kirk Kerkorian (now owner of 9.9% of GM) is asking serious questions about whether Saab should be part of General Motors or not. Does this mean further deemphasizing Saab, killing Saab, or spinning Saab off? Don’t know at the moment. But, that’s another issue.]
Saab hopes to generate some interest in the meantime with a 2006MY refresh that went on sale in the States in December 2005. Updates include interior and exterior styling changes and refinements to the platform and engine lineup. Our first look at the update was at the 2005 Frankfurt auto show in September.

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Suzuki SX4: A Post-Modern SUV for Suzuki

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Suzuki’s new small Post-Modern SUV (or crossover, or sport wagon) joins its North American lineup after an introduction at the 2006 New York show in April, 2006. Sales are scheduled for late Summer 2006 in the States, and the U.S. and European spec versions will carry similar styling. The SX4 is the result of a joint project between Fiat and Suzuki, with production by Suzuki at their plant in Hungary and using a Suzuki platform. (The Fiat, called Sedici will, of course, not be seen Stateside.) While this product is well-suited for international markets, its appeal in the States is likely to be limited and largely driven by a combination of value-pricing and its relatively fuel-efficient 2.0L DOHC I4 drivetrain. North American buyers will choose between a five-speed manual or four-speed automatic transmission.

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Hyundai Santa Fe Set for Detroit Debut

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Though already on sale in Korea, an unveiling of the next U.S.-spec Hyundai Santa Fe will be at the 2006 Detroit auto show in January. Production will start at Hyundai’s new Alabama assembly plant in Spring 2006 for a Summer launch. Though details on the North American version have not been entirely laid out by Hyundai, educated guesses can be made. Exterior styling will be similar if not identical to the Korean-market version launched in November 2005.

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Mitsubishi Eclipse Spyder – Cold Weather Intro for Warm Weather Ride

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Mitsubishi will unveil the latest Eclipse Spyder at the 2006 Detroit auto show this January. Sales are likely to start in spring 2006, in time for summertime top-down motoring. While unveiling a convertible in the Midwest in January may seem an unlikely venue, Mitsubishi has a history of launching Eclipse production and concept models in Detroit. The all Eclipse coupe was released early in 2005 and has been a moderate success in the American market to date. VehicleVoice (http://www.vehiclevoice.com) styling research has the styling of the Eclipse rated very strongly.

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2006 Honda Civic Wins Motor Trend Car of the Year Award

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Well, the car of the year awards are now beginning to come in. Motor Trend just announced that the new 2006 Honda Civic won their award from a field of 28 new models for the 2006 model year. The Motor Trend Car of the Year article can be found at this link http://www.motortrend.com/features/112_news051112_car_of_the_year/index.html
The 2006 Motor Trend Car of the Year competition included the following models: Audi A3, BMW 3 Series, Buick Lucerne, Cadillac DTS, Chevrolet Cobalt, Chevrolet HHR, Chevrolet Impala, Dodge Charger, Ford Fusion, Honda Civic, Hyundai Accent, Hyundai Azera, Hyundai Sonata, Infiniti M35/M45, Kia Rio, Lexus GS, Lexus IS, Lincoln Zephyr, Mazda 5, Mazda MX-5, Mercedes-Benz CLS, Mercedes-Benz R-Class, Mercury Milan, Mitsubishi Eclipse GT, Pontiac Solstice, Toyota Avalon, Volkswagen Jetta, and Volkswagen Passat.
Out of this list, our subjective COTY might have been one of the new Hyundai entries – Sonata or Azera. Both are very significant because of what they represent… Hyundai’s rebirth on the American auto scene.
The editorial staff of Motor Trend conducted tests on these 28 new models, “searching for the automobile that best represents exceptional value, superiority in its class, and the most significant development on the new-car scene for 2006.”
Unlike AutoPacific’s (http://www.autopacific.com) annual Vehicle Satisfaction Awards, the Motor Trend Car of the Year Award winner is selected by editors. AutoPacific’s awards are generated based on responses from owners of new cars and light trucks to a national mail survey.


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