AutoPacific Research Indicates Balance of Year May Continue to be Difficult for Car Companies TUSTIN, Calif. (April 3, 2009) — A national Internet survey conducted between March 31 and April 1 reveals that the American public is extremely aware of the current challenges facing the American automobile industry and the Obama administration’s actions to confront them. Only three percent in the survey said they were not aware of the billions of dollars in government loan guarantees made to General Motors and Chrysler, 94 percent knew that both companies had been required to submit viability plans in hopes of receiving additional government aid, and 89 percent were aware that the White House had declared neither plan represented “a credible path to viability.” The survey findings were the result of over 700 responses.
The March 23 Los Angeles Times editorial 'You can depend on Detroit" hits the mark; today's auto industry is a tremendously competitive place. Consumers can now choose cars and trucks from domestic (Detroit) automakers that match the quality and reliability of vehicles from Japanese or European makers. So why won't Americans buy American cars?
2008 Vehicle Satisfaction Award top brand honors went to Cadillac, while other luxury brands such as Lexus, Mercedes-Benz and Porsche also had strong showings. But what does it mean to have a top brand? Though calculations single out one brand as having the highest overall score, each individual attribute also has its own top scorer. Sometimes the detail underneath it all can have just as much, if not more, meaning than the final outcome.
Tech savvy consumers made up approximately 5% of the new car buying population in 2007, up from just 2% in 2006. As Gen Y matures and enters the new vehicle market in greater numbers, AutoPacific expects these numbers to continue their growth.
All of us experience things while driving that bother us. Some bother us more than others. To determine what things bother us most while driving, over 1000 VehicleVoice members responded to a short survey on Pet Peeves during the first week of November 2007.