Author Archives for Dave Sullivan
About Dave Sullivan
Mr. Sullivan is a true gear head and automotive expert. He was reared in an automotive family and lived in Europe as a teenager, compounding his love of the automotive industry here in the U.S. and abroad. While earning a B.B.A in management from Western Michigan University, Mr. Sullivan spent a summer working for Ford on the assembly line. When he wasn't studying he was helping to manage the WMU Motorsports team and participated in autocross/solo2 events. After graduation he joined the management team at Ford's Kentucky Truck Plant and later transferred to the Michigan Truck Plant. In 2006 he transitioned to the supplier side of the industry as a sale account manager with Panasonic Automotive Systems. In this position he successfully won new business with various OEMs promoting electromechanical devices and active noise cancellation systems. Mr. Sullivan joined AutoPacific in 2010 to use his unique and expansive background in the automotive industry to head up the Competitive Battleground product. Mr. Sullivan has an MBA from Eastern Michigan University.
- November 15, 2017
- Audi, Kia
- Posted by George Peterson
- Comments Off on Kia Stinger is Hot – Inflection Point for Kia Brand
Whizzing around tight corners, while rapidly shifting the gears of a manual transmission is exhilarating! However, reality dictates that I spend most of my driving time mindlessly crawling through rush-hour traffic, so the thought of constantly burying my leg into a clutch while shifting from 2nd to 3rd back to 2nd every five seconds has made me think twice about buying a car with a manual transmission. Driving an automatic now-a-days just seems more convenient for day-to-day driving. And apparently I am not alone here.
VehicleVoice recently surveyed its panel to find out how much of the vehicle-driving population still drives a manual transmission. Looking specifically at enthusiasts (after all, aren’t they primarily the ones driving a stick shift?), the data reveals that, despite a significant portion of our sample claiming stick-shift know-how (89%), only a fraction [...]
- August 22, 2017
- Uncategorized
- Posted by Deborah Grieb
- Comments Off on AutoPacific Announces 2017 Ideal Vehicle Awards
TUSTIN, Calif. (August 22, 2017) – Automotive research and consulting firm AutoPacific, Inc. today announced the 2017 Ideal Vehicle Awards (IVA), recognizing vehicles that best meet their owner’s expectations and desires.
The 2017 awards are based on responses from more than 54,000 owners of new model year 2016 and 2017 vehicles across all major manufacturers. Respondents were asked what changes they would make to their car or truck in 15 key categories, including ride and handling, interior storage, safety features, power and acceleration and technology. “Even the most satisfied owner would change something about their vehicle if given the opportunity,” says George Peterson, president of AutoPacific. “AutoPacific’s IVAs identify vehicles whose owners want the least amount of change – those that are truly hitting the mark with owners.”
Porsche Returns to the TopAfter being [...]
- August 3, 2017
- Auto News & Reviews, Auto XPRT Speaks..., Automobile Cool News
- Posted by George Peterson
- 2 Comments
Atomization Continues Unabated The American car and light truck market is undergoing atomization. There are 313 car and truck nameplates on sale today in the United States. By 2022 – just five years in the future – there are going to be 377. A nameplate is a vehicle name like Ford Explorer, Renge Rover Evoque or Toyota Camry.
Car to Truck Shift Permanent Manufacturers are adding new products to more tightly appeal to customers with more diverse tastes. Buyers have shifted to crossover sport utility vehicles (XSUVs) in droves. Automakers are adding more XSUVs to satisfy every whim. Trucks began outselling cars in 2001, but since 2012 when cars last had 50% of the [...]
- July 17, 2017
- Auto XPRT Speaks..., Automobile Cool News, Survey Results
- Posted by George Peterson
- Comments Off on Revenue Generator – Which Vehicles Generate the Most Cash?
New car and light truck owners responding to AutoPacific‘s annual New Vehicle Satisfaction Survey, provide the price they paid for their vehicle. That price is what the buyer pays the dealer. A vehicle that is a strong revenue generator is golden to the health of a brand. Of course the revenue is split into many smaller and smaller pieces. Simplistically, the dealer buys the vehicle from the manufacturer and sells it at a profit. And that is about as complicated as we are going to get, because that is not the story we are chasing.
We want to know which vehicles generate the most revenue. This is analysis is rough. We use the median price paid from AutoPacific’s research and multiply that times the numbers of vehicles sold in 2016. Each of the top ten vehicles generated $10 billion or more of revenue.
F-Series Top Revenue Generator The top revenue generator was the Ford F-Series. [...]
- July 17, 2017
- Chevrolet, Ford, Honda, Hyundai, More Categories...
- Posted by George Peterson
- Comments Off on Mid-Size Sedan Onslaught – New Camry, Accord, Sonata
- July 10, 2017
- Automobile Cool News, Technology & New Features
- Posted by George Peterson
- Comments Off on Envision an Autonomous Car Chase Scene
- July 6, 2017
- Auto News & Reviews, Jeep, On The Road: Driving Impressions
- Posted by George Peterson
- Comments Off on Jeep Renegade Survives Costco Challenge
2017 Jeep Renegade Deserthawk
Having a new Jeep Renegade Trailhawk over the long July 4th weekend, I took it to Costco for the quarterly bird seed, cat food replenishment. At first I was wondering if the Renegade was up to the task. Does a small crossover SUV have the capacity to take the load?
There were fourteen bags of bird seed and two of cat food. Plus the package of 30 rolls of toilet paper. Would they fit? Plus, would they fit with the other stuff we bought? Removing the tonneau cover over the cargo area and folding the rear seats were required to fit in the load. There was room to spare. Probably could have doubled the number of bird seed and cat food bags.