Comments Off on Do Fuel Prices Really Affect Vehicle Purchase Intentions?
Drivers today are shelling out nearly $4/gallon, on average, to fill up their vehicles, about 25 cents more than this time last year. But this added expense is not persuading consumers to ditch their SUVs for more fuel efficient small cars. Results from AutoPacific’s latest Fuel Price Impact Survey (FPIS) actually show SUVs being the top vehicle replacement choice, with small cars coming in third. In addition, 76% surveyed would replace their current vehicle with a similarly sized one, whereas only 18% say they would go smaller.
Only Minor Vehicle Segment Shifts: In general, US drivers would not shift to a different vehicle segment when time to replace their current vehicle. Differences from replacement vehicle segment choice and what respondents currently own range between 0-2 percentage points, according to survey results. For example, 28% of respondents [...]
First we had the Sonata and now we have the Elantra. The Sonata was the direct hit to the gut but the Elantra is the uppercut that no one saw coming. Gunning for the respect of Hyundai naysayers, the Elantra delivers the quality, fuel economy, and price tag that will change minds and make believers.
While other automakers have raised the price of their new c-segment vehicles to make them in America with a profit, Hyundai has changed the game again. Hyundai seems to be bucking the trend these days of lofty price tags. The Elantra is a stylish value package assembled in the good ol’ U.S. of A. that needs to be at the top of your test drive list.
Comments Off on Jeep Brand Lineup – Conquering a Winter Wonderland
Earlier this week Jeep invited us to join them at the base of the snow covered Grand Tetons in Jackson Hole Wyoming. Our mission was to test drive the entire 2011 Jeep lineup in their element – on and off-road in the snow. Something you wouldn’t want to attempt in just any vehicle.
For 2011 there is big news! Sergio Marchionne has rattled the Jeep cage and it is definitely beginning to show in their products. All vehicles received attention; the Patriot, Compass, Liberty, Wrangler and of course the all-new Grand Cherokee. It’s been said that Sergio loathes incentives and believes that they erode profitability and brand equity. So, instead of building vehicles to a particular price-point with the understanding that they would eventually be the least expensive, highest incentivized option for consumers – it was [...]
The General invited AutoPacific to get a sneak peek at a new pickup truck concept that will be shown at the 2011 Detroit Auto Show. We’re going to spoil the surprise and fill you in with all of the details so keep reading…
Comments Off on 2011 Nissan Quest: Does It Pass the Mom Test?
Yes…and no. Of course it would be nearly impossible for a minivan to score 100% on the mom test, but the Quest comes pretty close. I’m just happy that Nissan has decided to embrace the family side of the minivan rather than attempting to market it on sex appeal or driving fun. Try as you will to make it turn heads in a positive way, once someone has given in to having a minivan parked in their driveway their decision to purchase will be less on exterior appearance and more on comfort, convenience and features.