Category: Survey Results

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The results of AutoPacific's 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.

Whizzing around tight corners, while rapidly shifting the gears of a manual transmission is exhilarating! However, reality dictates that I spend most of my driving time mindlessly crawling through rush-hour traffic, so the thought of constantly burying my leg into a clutch while shifting from 2nd to 3rd back to 2nd every five seconds has made me think twice about buying a car with a manual transmission. Driving an automatic now-a-days just seems more convenient for day-to-day driving. And apparently I am not alone here.

VehicleVoice recently surveyed its panel to find out how much of the vehicle-driving population still drives a manual transmission. Looking specifically at enthusiasts (after all, aren’t they primarily the ones driving a stick shift?), the data reveals that, despite a significant portion of our sample claiming stick-shift know-how (89%), only a fraction of them [...]

New car and light truck owners responding to AutoPacific‘s annual New Vehicle Satisfaction Survey, provide the price they paid for their vehicle.  That price is what the buyer pays the dealer.  A vehicle that is a strong revenue generator is golden to the health of a brand.  Of course the revenue is split into many smaller and smaller pieces.  Simplistically, the dealer buys the vehicle from the manufacturer and sells it at a profit.  And that is about as complicated as we are going to get, because that is not the story we are chasing.

We want to know which vehicles generate the most revenue.  This is analysis is rough.  We use the median price paid from AutoPacific’s research and multiply that times the numbers of vehicles sold in 2016.  Each of the top ten vehicles generated $10 billion or more of revenue.

F-Series Top Revenue Generator  The top revenue generator was the Ford F-Series.  [...]

The new Genesis G90 sets a new record for satisfaction results in AutoPacific's New Vehicle Satisfaction research. The results are distributed across the industry with American brands providing the most satisfying trucks and SUVs. Asian brands dominate car satisfaction results.
There are many surveys of vehicle owner satisfaction each year. This article compares the results from the newly released Consumer Reports Owner Satisfaction Survey with the results of AutoPacific's Vehicle Satisfaction Research
The 2017 Lincoln Continental replaces the slow-selling and lackluster Lincoln MKZ in Lincoln's lineup. The new car should substantially improve the satisfaction of its buyers and be much more competitive in the luxury car arena.
AutoPacific fielded a survey in February 2016 in its VehicleVoice survey panel to predict the winner of the 2016 Presidential election. Contrary to the prevailing opinion, Donald Trump out-pointed Hillary Clinton by a comfortable margin in the then-full field of candidates.
AutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made. Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least. The people who have purchased the vehicle are the people it was designed for. The data result in the AutoPacific Ideal Vehicle Award. Every year there are some results that stand out. The 2016 awards are no different.

Vote ImageThis article was posted in Forbes.com blog, Friday, February 19, 2016 (http://www.forbes.com/sites/georgepeterson1/2016/02/19/car-owners-select-trump/#6e8407941b81).

“Just the facts, ma’am”, said Joe Friday.  Here are the results from a 1,100 respondent AutoPacific national internet survey asking vehicle owners what their political leanings are and who they would prefer for President come November.

The poll is not overwhelmingly scientific.  It does not look at preferences based on political affiliation or likelihood to vote.  It simply asks who they would prefer for President and does show some very interesting results.

Political Leanings  What are the political leanings of car (and truck) owners?  About 36% describe themselves as Independent with Ford (33%), Toyota (30%), Honda (24%), Chevrolet (20%) and Subaru (20%) the brands most likely to identify as Independent.  About 34% describe themselves as Republican with Ford (27%), Toyota (23%), Chevrolet (19%) the [...]

AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.
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