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Skoda Roomster

The Skoda brand has really become a player in the European market, where the former Iron Curtain brand was the butt of countless jokes and jibes, much like Yugo was in the US. When Volkswagen AG took control of the brand, the cars were rapidly improved, and the current generation of Skodas are now merged with current and modern VAG platforms.
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In Western Europe, the brand has an image somewhat analogous to the Hyundai brand in the US. That is, it’s no longer the butt of jokes and the brand is seen as being definitely on the rise, but it’s certainly not yet aspirational or even at the level of mainstream brands like Ford or Toyota. This is despite the current Skoda products being engineered from the same component sets as Volkswagen’s core products, namely the Polo (Fabia), Golf (Octavia), and Passat (Superb).
The Skoda Roomster represents the brand’s new design direction, intended to make the brand’s cars more expressively styled while remaining true to Skoda’s values. The Roomster is a very functional small car that is presumably based off VW Polo underpinnings and is proportioned like vehicles like the Renault Kangoo, which has found success with young and active types despite its origins as a commercial delivery vehicle. This is because vehicles like the Kangoo are tall, can fit really bulky items like bicycles in an upright position, and very inexpensive. In a sense, not really too different from the Honda Element in the US.
The Roomster is less formally styled than current Skoda products but remains identifiable as a Skoda at a glance. Like other similar vehicles, it has a very high roof and a sliding rear door on the passenger side(why doesn’t it have two like most vehicles in this class?). The look is youthful and fun, and it certainly has more than enough space for people and cargo – the car’s height is the key here.
As Volkswagen AG’s entry level brand, Skoda really should try to shoot for younger buyers, and that’s precisely what the Roomster aims to do. It’s commendable that the brand isn’t trying to appeal to these buyers by building an all-too-cliche sports or sporty car, but rather a fun and useful vehicle that can fit younger buyers’ gear and lifestyles. There is no word yet on production possibilities, but such a vehicle seems like it would be a perfect addition to this rising brand.

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Opel Insignia concept

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While Opel still offers the venerable Opel Omega in Europe, sales have tailed off greatly over the last few years. First of all, the current generation was introduced for the 1994 model year, and second, demand for mainstream brand E-Segment cars in Europe has decreased greatly.
In a way, this is analogous to the US market where demand for cars like the Ford Crown Victoria has dwindled greatly, with the model appealing mainly to senior citizens, police departments, and taxi fleets. In North America, it was GM that discontinued its large mainstream sedan, the Caprice, several years ago (unlike Ford in Europe, which killed off its E-Segment Scorpio several years back).
The Opel Insignia concept shows a possible replacement for the old Omega, and applies Opel’s current and more expressive design language to a large car. Part of the Omega’s problem was that it was a bland car with a mainstream brand name. The Insignia still has a mainstream brand name, being an Opel, but it does possess far more interesting styling than the Omega ever had. In addition, the Insignia puts an emphasis on functionality and utility, being a 5-door hatch much like the upcoming Citroen C6 and Opel’s own Signum.
The concept features sliding rear doors and no B-pillars for maximum access to and from the interior, and the interior is warm, inviting, and generally looks like an upscale place to be. Opel obviously wants the car to be thought of as an upscale device, as the concept features a cigar humidor and a refrigerator for two bottles of champagne.
Will Opel replace the Omega with this car, or will it abandon the segment completely, as Ford has done? This remains to be seen, but the Insignia is, if nothing else, an elegant look into what executive transport could become in the future.

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