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Short Take: Volkswagen Golf blue-e-motion

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Volkswagen is excited with the work they have completed thus far on the Golf blue-e-motion battery electric vehicle.  So excited, in fact, that I was recently able to drive one in Germany.


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2010 Volkswagen GTI wins AutoPacific 2010 Ideal Vehicle Award

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VW GTI 2010 350.jpg
Premium Compact Car: The 2010 VW GTI resonates with owners! Not only did it win a 2010 Vehicle Satisfaction Award but it also managed to win an Ideal Vehicle Award in the Premium Compact Car segment. The original fun to drive hatchback managed to have 98% of owners say that they want the same exterior size as now. Talk about hitting the mark. The vast majority of owners also say they want the same passenger room, seat firmness, ingress/egress, safety, handling, and cargo space as now. Sounds like this IS ‘Das Auto’ for the Premium Compact Car segment…

Posted in: Awards, Volkswagen

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2010 Volkswagen Golf wins AutoPacific 2010 Ideal Vehicle Award

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VW Golf 2010 350.jpg
Compact Car: The VW Golf win the 2010 Ideal Vehicle Award in the Compact Car segment. Receiving top marks from owners for safety, exterior size and passenger room. The Golf also scored very well for handling, seat firmness and interior lighting.

Posted in: Awards, Volkswagen

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Cadillac Launches Premium Care 2011 Model Year

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Cadillac Adds Premium Care  Cadillac is adding standard scheduled maintenance – Premium Care – to its 2011 Model Year products. Providing scheduled maintenance is a way to demonstrate commitment to the customer, reduce ownership costs and increase customer loyalty. BMW has been offering scheduled maintenance for years and has effectively shed its “Break My Wallet” image that existed prior to the scheduled maintenance program.

Premium Brands Abandoned Standard Scheduled Maintenance  In the past, most of the European luxury brands included standard scheduled maintenance – BMW, Audi, Mercedes-Benz, Jaguar, Land Rover. As costs went up and belts had to be tightened all with the exception of BMW dropped out. Surprising because consumer input to AutoPacific has indicated that standard scheduled maintenance is a strong enticement in selecting one brand over another.  BMW was winning the battle with no competition.

Standard Scheduled Maintenance Returning as Customer Satisfaction and Marketing Tool  Brands have begun to slowly return to standard scheduled maintenance as a customer satisfaction enhancer and sales enticement… Volvo, Volkswagen are now on board.  Jaguar has added its Platimum Coverage for 2011 that provides all scheduled maintenance for 5-years or 50,000 miles.  2010MY Land Rover models include scheduled maintenance for a short period after
purchase. Perhaps they will follow Jag’s lead.

In any event, standard scheduled maintenance appears to again gain traction in the marketing wars at the top of the market.  That VW has adopted it may indicate adding standard scheduled maintenance even to popular high volume brands.

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2010 Volkswagen GTI Wins AutoPacific Vehicle Satisfaction Award for Premium Compact Car

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VW_10_GolfGTI.jpgRetaking its claim as top Premium Compact Car, the Volkswagen GTI, a 2008 VSA winner, is once again top rated by owners in satisfaction.
The GTI came out tops in this segment over some strong competition, including the MINI Cooper and Volvo C30. As might be expected, the GTI scored an impressive 4.9 out of a possible 5.0 with respect to being fun to drive. Looking for a compact car that’s quiet, comfortable and innovative? The GTI rated highest with consumers in driver’s seat comfort, interior quietness and innovative technology. Other strong attributes include ride, handling, interior styling and ease of getting in and out.
For a complete list of winners and description of the Awards, click here.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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2009 Volkswagen Jetta: Motorist Choice Award Winner

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VW_09_JettaTDI_3.jpg“Pulling ahead of the competition in the Mid-Size Car segment, the Volkswagen Jetta wins AutoPacific’s 2009 Motorist Choice Award. This after winning AutoPacific’s Ideal Vehicle and Owner Recommendation Awards. Jetta offers a touch of class and German engineering not found in the competition which, when added to the high ratings for powertrain and safety, makes it a Motorist Choice.” — AutoPacific
“The Jetta has best-in-segment ownership costs. The Jetta has the highest retained value and lowest fuel costs in the segment.” — IntelliChoice
Owner Satisfaction Highlights
* Cargo Space / Capacity
* Powertrain and Acceleration
* Braking
* Handling
* Fun to Drive
* Feeling Safe While Driving
Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs
* Best Retained Value
* Lowest Fuel Costs


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Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds

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vv_intellichoice_autopacific_mca.jpgAwards Show Consumers Enjoy Luxury and Size
(August 11, 2009) — Right brain, left brain; the practical versus the emotional — an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.
Large and luxury vehicles dominated this year’s results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.
Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.
(And check out our video on YouTube.)


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2009 Volkswagen Jetta TDI: Guess What? Hybrids Aren't the Only Way to Drive Green.

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Volkswagen_2009_JettaTDI_badge.JPGDiesels stink. They’re noisy, slow, smelly, and dirty. Right? Um, wrong. At least, not anymore. Chances are, you’ve never driven a modern diesel because you live in America. That means you’ve been missing out on some incredibly clean, green, and powerful engines that until now were only available on the other side of the Atlantic.
I recently got some seat time in the 2009 Volkswagen Jetta TDI and came away more than impressed. Here’s a really nice compact sedan that got me 40mpg during my drive (which consisted of a lot of urban and mountain driving) and none of the compromises you would normally expect from a car that gets that kind of fuel economy. What kinds of compromises, you ask? Oh, things like tepid acceleration, no off-the-line oomph, and lack of a fun-to-drive factor.


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2009 Volkswagen Jetta Wins AutoPacific 2009 Ideal Vehicle Award

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“Volkswagen Jetta wins AutoPacific’s 2009 Ideal Vehicle Award, which demonstrates that Volkswagen has designed its Mid-Size Car to be ideal for its buyers. Volkswagen clearly understands what these buyers want and have delivered,” said George Peterson, president of AutoPacific, Inc. “In a product segment where owners value an efficient size with good cargo space and good ride, Volkswagen understands the buyer and knows how to provide a car that fits the bill – the Jetta. Jetta owners are also most likely to recommend their car to a friend or relative than any other vehicle in its class.” Some of those leading characteristics include:
* Exterior Size
* Cargo Space
* Ride
* Safety Features
* Ingress/Egress
09JettaTDI_01_hr_IVA.jpg


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