Category: Mini

MINI Cooper wins inaugural Motorist's Choice Award for Subcompact Cars from AutoPacific and IntelliChoice

Inaugural Motorist's Choice Awards honor vehicles that best satisfy their buyers and have the lowest relative cost of ownership in their class. AutoPacific and IntelliChoice have teamed up to develop this new benchmark of automotive customer satisfaction.

Inaugural Motorist's Choice Awards honor vehicles that best satisfy their buyers and have the lowest relative cost of ownership in their class. AutoPacific and IntelliChoice have teamed up to develop this new benchmark of automotive customer satisfaction.

Welcome to VehicleVoice Episode #34

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For the last two weeks, you might have noticed an inordinate number of Minis driving through your town. They were probably traveling in groups, and they were probably loaded with luggage, and snacks and very happy people. Those folks you saw were some of the 7,000 Mini owners taking part in “Mini Takes the States” – a 3,000-mile, two-week, cross-country extravaganza brought to you by the cutest little car in the world.

Mini Marketers are a very clever bunch. Of course, it helps to have as your sole product, one of the most loved brands in the automotive marketplace. But Mini has spent their limited marketing resources on lifting their brand to the height of [...]

MINI Cooper wins AutoPacific Vehicle Satisfaction Award

The concept keeps the charm of the original, but adds a sense of stoutness that gives the vehicle a more masculine appearance. No B Pillars give the estate a coupe like appearance and aid in ingress/egress. All four doors (side and “barn”) use parallelogram kinetic joints that allow them the swing booth open and away from the vehicle to improve ingress. The rear side windows slide fore and aft electronically. (So much for no frills)

Automotive Lease Guide is an influential and closely watched barometer of the value of brands and vehicles in the USA. ALG's data are used by leasing companies to set the values for vehicles two and three years in the future and are critical in determining what lease rates a lessee will pay.