Category: Survey Results

The Lexus LS460 premium luxury sedan won AutoPacific's 2010 Vehicle Satisfaction Award (VSA) for its class. The Lexus LS has been a consistent winner in its class winning nine of the eleven possible awards since the 2000 model year.

Two-Year Purchase Intention Down
TUSTIN, Calif. (May 3, 2010) – AutoPacific, an authoritative automotive research and insight company, regularly tracks the impact of fuel prices on the type of vehicles Americans will consider buying. The results for the just completed Fuel Price Impact Survey show some surprising results, and are summarized below.
While there are many indications that the recession is ending, at least in terms of new vehicle sales it may be too early to declare victory, as expressed intent to purchase a new car or truck in the next two years has slightly declined over the January to March period.
Over 1,000 respondents completed AutoPacific’s March 2010 wave of its Fuel Price Impact Survey.

AutoPacific's Research Suite database that annually collects the opinions of over 30,000 buyers of new cars and light trucks asked which of 27 brands a new owner would buy from. The results from AutoPacific's Consumer Brands Study clearly show the interrelationship between owners of auto brands and buyers of twenty-seven consumer brands like Walmart, Lowe's, Apple, Sony, Hugo Boss, Costco, McDonalds and more.

AutoPacific, Inc. and SIGMA GmbH use Model-Level Social Milieus to Help Manufacturers Determine How to Make Small Cars Sell to US Consumers

AutoPacific, Inc. and SIGMA GmbH use Model-Level Social Milieus to Help Manufacturers Determine How to Make Small Cars Sell to US Consumers

Reconciling consumer expectations with the real cost of green cars won't be easy.

What can we expect from Gen Y? In many ways, Generation Y is following in the footsteps of their Baby Boomer parents, but more extreme. AutoPacific's "The Generation Y Opportunity" details current Generation Y new car buyers and the future market.

AutoPacific looks at the potential for small cars in the States--and what those products will need to offer to be successful.

The 2009 Motorist Choice Award winners have been announced. Congratulations to all! Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.

Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles.