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2014 Honda Odyssey Wins AutoPacific Vehicle Satisfaction Award

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2014-honda-odyssey-exterior-front1

The 2014 Honda Odyssey is the top scoring Minivan in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in behind the Odyssey is the Nissan Quest, followed by the Toyota Sienna, Dodge Grand Caravan, Ford Transit Connect, and the Mazda5.

In achieving this level of satisfaction, the 2014 Honda Odyssey wins in eleven categories and ties in eighteen. The Odyssey is also within one tenth of a rating point in another six satisfaction categories. The Odyssey is at the top in seventy percent of the satisfaction ratings.

The top ten highest ratings by Odyssey owners are: the brand and vehicle reputation, safety ratings and features, the perception of reliability and dependability, seating capacity, overall quality and braking, the ease of loading and unloading cargo, and feeling safe while driving.

The Odyssey has been the top rated Minivan in three of the past five years… and don’t forget – you can get it with an integral vacuum cleaner.

AutoPacific VSA Logo Feature


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AutoPacific 2014 Vehicle Satisfaction Awards Announced

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AutoPacVSAlogo blogOn Monday June 16, 2014, AutoPacific announced its 18th annual Vehicle Satisfaction Awards (VSA), identifying the most satisfying 2014 model year vehicles on the market.  Other automotive awards provide information on defects – things gone wrong.  AutoPacific’s research looks at the issue of vehicle ownership in a totally different way – how satisfied a new vehicle is to its owner.  While it’s important to know how well a vehicle is screwed together, it is even more important to learn how well buyers and drivers feel about their vehicle.

The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.

For 2014, the most satisfying brands are Lincoln, Top Premium Brand and GMC, Top Popular Brand. The vehicle – car or truck – registering highest overall satisfaction is the new-for-2014 Mercedes-Benz S-Class that also wins AutoPacific’s second President’s Award for achieving the highest VSA score ever.  The truck with the highest overall satisfaction score is the new BMW X5 Premium Luxury Crossover SUV.

“With the launch of each new car and truck, carmakers try to improve the product and increase the satisfaction of their buyers,” explains Peterson. “By surveying a substantial number of owners who have purchased a new 2014 model year vehicle, The AutoPacific’s 2014 Vehicle Satisfaction Awards provide an objective measurement of how well the makers are doing. More than one-third of new vehicle buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.”

The awards in 2014 are much more diverse than they have been in previous years, with no single brand dominating the results.  Multiple top-ranked award winners are:  Chevrolet with four winners; Lincoln with three winners; Mercedes-Benz, BMW, Kia, and GMC with two winners each.

The brands that improved their relative ranking positions in 2014 compared with 2013 are:  GMC moving from 17th to 8th position; Lincoln moving from 6th position to 1st position; Ford moving from 25th to 19th; Chevrolet moving from 21st to 16th.  Brands with the largest drop in position were Volkswagen moving from 16th to 28th position and Jaguar dropping from 7th to 17th.

From a manufacturer perspective, General Motors was tops with seven wins and Ford had four wins.

“AutoPacific 2014 Vehicle Satisfaction Awards help vehicle buyers sort through an increasingly complicated selection of brands and models.  For the 2014 model year, there are 274 models and 32 brands from which to choose a new vehicle.  The VSA clearly shows the buyers which vehicles are at the top of the class they are considering,” says Peterson.

Top 2014 model year performers are:

PRESIDENT’S AWARD FOR HIGHEST VSA SCORE EVER: Mercedes-Benz S-Class

HIGHEST SATISFACTION PREMIUM BRAND: Lincoln

HIGHEST SATISFACTION POPULAR BRAND: GMC

2014 PASSENGER CAR WINNERS:

Premium Luxury Car

Executive Luxury Car

Aspirational Luxury Car

Luxury Mid-Size Car

Large Car

Mid-Size Car

Premium Compact Car

Compact Car

Economy Car

Sports Car

Sporty Car

Hybrid Car/EV

Mercedes-Benz S-Class

Lincoln MKS

BMW 3-Series GT

Lincoln MKZ

Chevrolet Impala

Kia Optima

Mercedes-Benz CLA

Kia Soul

Chevrolet Sonic

Chevrolet Corvette

Chevrolet Camaro

Lincoln MKZ Hybrid

2014 LIGHT TRUCK WINNERS:

Heavy Duty Pickup

Light Duty Pickup

Luxury/Large SUV

Mid-Size SUV

Premium Luxury Crossover SUV

Luxury Crossover SUV

Large Crossover SUV

Premium Mid-Size Crossover SUV

Mid-Size Crossover SUV

Compact Crossover SUV

Minivan

Ford F-Series Super Duty

GMC Sierra

Infiniti QX80

Jeep Grand Cherokee

BMW X5

Cadillac SRX

GMC Acadia

Toyota Highlander

Nissan Rogue

Hyundai Tucson

Honda Odyssey


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Honda Insight Killed, CR-Z Next?

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2001 Honda Insight

2001 Honda Insight

2nd Generation Honda Insight Fails The Honda Insight began life as a hardcore hybrid with futuristic styling.  It was so revolutionary, different looking and so purpose-built it never sold in satisfactory volumes.  The first Insight was a pure commuter car with extremely slippery aerodynamics.  There was no rear seat and the body tapered off into a teardrop shape.  The rear wheels were covered bodywork to improve aerodynamics.  The Insight actually beat the Toyota Prius hybrid to the market, but once the Prius launched, the Insight was blown into the weeds.  The Prius was more practical, had better performance and got competitive fuel economy.  No wonder the Insight failed.  After a hiatus, Honda launched the second generation Insight in 2009 as a 2010 model vehicle.  While the 2nd generation Insight was a better attempt, its sales peaked at 21,000 units in 2009 and 2010 before dropping to below 5,000 units in 2013.  A key aspect of the Insight is how poorly it fared in AutoPacific’s Vehicle Satisfaction Award research.  The Insight was always in the bottom ten of the ratings out of more than 200 vehicles sold in the USA.  Low sales and poor satisfaction do not make for a viable business case.  The car simply did not meet buyers’  expectations and Honda dealers had a hard time moving them.


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Reflections from the Detroit and Chicago Auto Shows

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Has the 2014 Auto Show Season been a bust so far? Well, with the exception of the all new Ford F-150, there has not been much to justify all the fabricated hoopla at either the North American International Auto Show in Detroit or the Chicago Auto Show. You can almost count the significant new news on one hand. In order of importance to the United States market and their manufacturers here are the most significant: Ford F-150, Chrysler 200, Honda Fit, Hyundai Genesis, Mercedes C-Class in Detroit and the Subaru Legacy in Chicago. OK, that is six significant entries. Others that might have made the list are the GMC Canyon mid-size pickup and the Lexus RC-F coupe. The Detroit Show ended up focusing on performance models or concepts like the production-ready Subaru WRX STI, Toyota FT-1 super car, Chevrolet Corvette ZO6 variant, BMW M3 sedan and M4 coupe, Cadillac ATS coupe. The only other vehicles of note at the Chicago Show were the 2015 Lincoln Navigator with new front and rear styling and the Mercedes GLA compact crossover SUV.


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Hybrid, Small Car Owners Least Satisfied With Acceleration

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Satisfied With Acceleration If you are a lucky enough to own a Jaguar XJ, you likely are extremely satisfied with the power and acceleration of your car. In AutoPacific‘s new car and light truck research, 100% of XJ owners are extremely satisfied. Overall, 51% of new car and light truck buyers are extremely satisfied with the power and acceleration of their vehicle. About 86% of sports car owners are extremely satisfied. About 71% of sporty car owners and 70% of aspirational luxury cars are extremely satisfied. At the other end of the spectrum are owners of hybrids and small cars. Only 37% of hybrid owners are extremely satisfied with power and acceleration compared with 40% of small car owners. This might be expected since these products are biased toward maximum fuel economy usually at the expense of spirited driving.

Prius Plug In Hybrid Owners Least Satisfied with Power and Acceleration

Prius Plug In Hybrid Owners Least Satisfied with Power and Acceleration

Toyota Prius owners are least satisfied no matter which Prius is owned. Only 19% of Prius Plug-In Hybrid owners are extremely satisfied with the power and acceleration of their vehicle. Only 20% of Prius c owners are extremely satisfied. Only 24% of Prius v owners are extremely satisfied and only 27% of the Prius are extremely satisfied. Other Toyotas in the bottom twenty include the Matrix (21%), Lexus CT200h (29%) and Scion xD (30%). Ten of the bottom twenty are hybrids in addition to the seven models from Toyota are: Hyundai Sonata Hybrid (24%), Honda CRZ (26%) and Honda Insight (27%). Four economy cars are among the lowest rated: Honda Fit (25%), Nissan Versa (25%), Mazda 2 (27%), Ford Fiesta (28%), Kia Rio (29%) and Hyundai Accent (30%). Completing the bottom 20 are: Mazda CX5, Mitsubishi Outlander Sport, Mitsubishi Outlander and Jeep Patriot.

How Important is Power and Acceleration? Of course, one of the key questions is how important power and acceleration is to these owners. Overall, 39% of owners say power and acceleration is extremely important to them. So the industry is overachieving slightly having 51% of owners extremely satisfied. Among hybrid owners, only 23% say power and acceleration is extremely important (compared with 37% satisfied). Among small car owners, power and acceleration is important only to 28% (compared with 40% satisfied).


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Acura RLX Sport Hybrid-Super Handling Wheel Drive – Dancer

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Early in its life, Acura was a brilliant attempt to establish an upscale Japanese brand that was a smart buying decision.  The Acura Legend and Acura Integra carried the brand at first with the Legend being a very rational buying desicion vs. a Mercedes 300 or BMW 525.

Unfortunately, Acura lost its way when it went further upscale and changed from using names for its vehicles to alphanumeric nomenclature.  This was a move that Honda insiders once admitted cost $1.5 billion in lost sales revenue and damaged the Acura image immeasurably.  At the same time the third generation of the Acura range topper was launched replacing the well-liked Legend.  This was the RL.  It had boring style, was heavy, slow and expensive.  It had completely abandoned the Legend’s Unique Selling Proposition.  Wags called it the “Ruined Legend”.

2014 Acura RLX Hybrid F342014 Acura RLX Hybrid R34The RL never caught on except with buyers heavily engaged in technology.  Adding the Super Handling All Wheel Drive System as an optional drive package helped handling, but was very heavy.  The engine did not have the oomph to handle all the weight.  RL sales slumped into the range of hundreds per month – an unsustainable level.

Now we come to the introduction of the Acura RLX Sport Hybrid in Spring, 2014.  The front wheel drive RLX was launched in early 2013 as a 2014 model.  The RLX is arguably better styled than the RL it replaces.  However, it is still a very heavy car (3,933 lbs base) and with its standard 310-horsepower 3.5L V6 it is a lot of weight to push around.  The solution?  Add a Sport Hybrid model as the new top-of-the-line RLX – the Sport Hybrid system adds 350-lbs to the weight of the car, but the power of the hybrid powertrain more than offsets the weight gain..

Officially, the hybrid is a mouthful – Sport Hybrid – Super Handling All Wheel Drive.  The hybrid absolutely transforms the car.

With one of the most technologically advanced powertrains in the industry, the RLX hybrid puts out a combined 377 horsepower.  Impressive.  We won’t go into the details of the technology much beyond the fact that it has Honda’s Earth Dreams Three Motor Hybrid System combining the RLX’ 310-horsepower 3.5L V6 with one 47-horsepower and two 36-horsepower rear electric motors.  The resulting 377-horsepower combined with the 7-speed Dual Clutch Transmission makes the car into a dancer.

Think of Disney’s Fantasia.  The front drive RLX can be the dancing hippos in tutus.  The Sport Hybrid with SH-AWD plus DCT in sport mode becomes a completely different car.  A star.  The transmission downshifts in the blink of an eye anticipating what you want it to do.  Fantastic!

The Sport Hybrid adds equipment not available on the front wheel drive car:  larger front brakes, electric air conditioning, power distribution monitor added to the 8-inch color display, head-up display, Chestnut wood trim, premium audio system with 14 speakers, electronic gear selector, unique wheels, smoked chrome plating for grill.2014 Acura RLX Hybrid Cockpit2014 Acura RLX Hybrid Shifter

The front wheel drive base car gets 20/31/24 (City/Highway/Combined) mpg with a city range of 370 miles and highway range of 575 miles from its 18.5 gallon fuel tank.  The hybrid is rated at 28/32/30 mpg giving city range of 425 mile and highway range of 475 miles from its 15.1 gallon tank.  While the hybrid does get much better city fuel economy, its smaller fuel tank hurts its maximum range.  Clearly the hybrid in the RLX is about technology and performance, not maximum range.

While Acura has not released pricing the the hybrid, the 2014 RLX with the top of the line Advance Package is priced at $60,450, $12,000 higher than the base RLX.  Given this price range it’s reasonable to expect a price of between $65,000 and $70,000 for the RLX Sport Hybrid.  Given the dynamic improvement the hybrid system gives the car, this may be worth every penny.


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Honda Engines – Earth Dreams in Your Future

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EarthDreams LogoIt has long been said that Honda is first and foremost an engine company and everything it does is really just to sell more engines. It sells everything from motor bikes and generators to jet planes with cars in between.  Honda engines can be as small as 25 cubic centimeters used in lawn and garden equipment.  The engines we are interested in are Honda engines powering their cars, minivans and crossover SUVs.  The new evolution of Honda’s car and truck powertrains is “Earth Dreams Technology”.    Earth Dreams includes a range of engines and engine technology, CVT transmissions and hybrid powertrains and EV technology.  It is a comprehensive approach to updating Honda’s automotive powertrains in response to looming United States and global emissions regulations.

Engines for Every Application Focusing on Environmental Friendliness and Fun  The engine line-up goes from 660cc (in foreign markets – N-One and N-Box) to 1.5L, 1.8L, 2.0L, 2.4L and 3.5L.  In the USA, we find these engines in Honda’s lineup from Honda’s Fit (1.5L 4-cylinder) to Accord and from Acura’s ILX to RLX.  Earth Dreams technology improves efficiency with better fuel economy, and lower emissions while still providing fun-to-drive performance.

Three Sport Hybrid Drive Systems  There are three unique extra cost hybrid systems:  one-motor, two-motor and three motor systems.  Honda refers to them as “Sport Hybrid” systems.  The one-motor system uses Intelligent Dual-Clutch Drive (i-DCD) that combines a 1.5L DOHC i-VTEC Atkinson cycle 4-cylinder engine with a 7-speed dual-clutch transmission.  The two motor system is found in the 2014 Accord Hybrid using a 2.0L DOHC i-VTEC Atkinson cycle 4-cylinder engine with a CVT.  Honda calls this two motor hybrid Intelligent Multi-Mode Drive (i-MMD).  Coming later in the Acura RLX is the Super Handling All Wheel Drive three motor hybrid system.  Honda claims this “unique system achieves both fuel economy and superior driving performance at a whole new level by combining a new V6 3.5L direct-injection engine and a newly-developed 7-speed DCT system with a built-in motor, while enabling free control torque distribution to the right and left rear wheels through the use of two motors installed in the rear.”  From a company only having mild hybrids before, this onslaught of Earth Dreams hybrids in such a short period of time is impressive.

Continuously Variable Transmissions  Coming with the new engines and hybrid systems are new CVT transmissions.  Honda engineers state that the toughest challenge when developing the 2013 Accord was getting the CVT right.  It is used on all 4-cylinder Accords.  The key is to make the CVT feel more like a conventional automatic transmission with noticeable (but smooth) shift points rather than the rubber band feeling that many CVTs provide.  Honda says their new CVTs are 5% more efficient than other CVTs on the market today and 10% more efficient than a 5-speed automatic (who is using those anymore?).

Earth Dreams Electric Vehicle  There is even an EV in the Earth Dreams portfolio found in the Fit EV.

PHEV Accord  We can’t forget the 2014 Accord PHEV introduced earlier in 2013.  This top of the line Accord plug-in hybrid has stretched the technology in the Honda brand lineup by adding an EV system that provides an all-electric range of 13-miles and an MPGe fuel economy rating of 115MPGe.  EPA fuel economy ratings are 47/46/46 (city/highway/combined).  The recently launched Accord Hybrid (not PHEV) gets 50mpg in the city.

Powertrain System Naming Becoming the Rage  Earth Dreams may sound a bit hokey to customers, but Honda is not alone in naming their powertrain technologies.  Ford has EcoBoost.  Toyota has Hybrid Synergy Drive (for its hybrids).  Mazda has Skyactiv.  Nissan has Pure Drive.  Chrysler has Hemi.

 


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Honda Accord Hybrid – 50mpg City – A Halloween Treat

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The new 2014 Honda Accord Hybrid joins the mid-size sedan hybrid wars with a two-motor hybrid that achieves 50mpg in the city (50 city/45 highway/47 combined).  As one of the top selling cars in the USA, the Accord Hybrid has the potential to unseat the present leader Toyota Camry Hybrid (followed by the Ford Fusion Hybrid and Hyundai Sonata Hybrid in sales so far in 2013). Accord’s bragging rights are for city fuel economy – highest in the mid-size class at 50mpg.  Fusion gets 47mpg in the city (and highway).  The best-selling is down on mpg compared with Fusion and Accord – Camry gets 43mpg in the city and 39 on the highway.

2014 Accord Hybrid F34


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AutoPacific’s 2013 Ideal Vehicle Award Results Are In – Cars

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Background of AutoPacific’s IVAs:  AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers.  The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems.  Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.

As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility  Among all cars about 29% of owners want better driver’s seat visibility.  Too often visibility is sacrificed for swoopy styling.  Roominess  About 24% of car owners want more passenger roominess than now.  Of course, some people bought a vehicle that may be smaller than they like so they want something bigger, but many are also reacting because passenger roominess has been sacrificed for style. Power vs Fuel Economy  Even when talking about today’s high gas prices, owners want good power and acceleration.  About 26% want more power and acceleration and only 7% of the respondents would sacrifice power and acceleration for better fuel economy.  Ingress/Egress  Going with the basic package challenges like roof height vs styling and rear seat room vs styling there is also ease of getting in and out.  About 26% of all car owners want their vehicles to be easier to get in and out of.  Info/Entertainment Technology  Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today.  Some manufacturers have a good handle on this, but 25% of car owners want more info/entertainment technology than they have now.  These folks are offset by 13% who want their info/entertainment technology to be simpler and easier to use.

With that preamble in mind, here are the Ideal Vehicle Award winners for cars  for 2013…


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Women Drivers More Satisfied than Men

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An automotive industry truism is that it is easier to satisfy your grandmother than a young man.  Is this true?  At least the gender portion of the statement is accurate.

Driver satisfaction is a critical measure of vehicle acceptance.  Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image.  Satisfaction is a central building block of a brand.  AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers.

In AutoPacific’s annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men – 674 over 635 in their overall Vehicle Satisfaction score.

Cadillac Tops Satisfaction Among Women While the top four brands in the satisfaction hierarchy are the same – Cadillac, Mercedes-Benz, Lexus and Lincoln – the scores given them by women are much higher.  Cadillac up 50 rating points.  Mercedes up 16 rating points.  Lexus up 41 rating points.  Lincoln up 42 rating points.  Interestingly, the rating for Fiat – perhaps the ultimate chick’s car – is at the bottom of the list among women but still higher by 29 rating points than among men.

Infiniti FX - Top in Satisfaction Among Women

Models With Touches of Luxury Score Better With Women In terms of individual vehicles the top twelve satisfying vehicles among women are:  Infiniti FX at 774 (+94 rating points higher than men), Chrysler 300 at 767 (+89 rating points), Lexus ES at 742 (+40), Cadillac SRX (+48), Mercedes C-Class at 735 (+50), Buick Enclave (+57), Honda Crosstour at 729 (+73), Lincoln MKS at 728 (+50), Range Rover Evoque at 728 (+43), Lincoln MKX at 726 (+58), Honda Odyssey at 725 (+40), Lexus RX at 725 (+43).  The lowest vehicle line among women is the Nissan LEAF at 550 rating points.  The highest scoring vehicle among men is the Mercedes-Benz ML practically tied with the Cadillac Escalade.  The lowest vehicle line among men is the Mazda2 at 502.

Women are More Satisfied With a Comfortable Stuff Hauler Women are much more satisfied with Fuel Economy (+8.3%pts), Warranty (+6.9%pts), Collision Avoidance Technology (+6.9%pts), 3rd Row Seat Comfort (+6.8%pts), 2nd Row Seat Comfort (+6.3%pts), Flexible/Changeable Seating (+6.5%pts), Rear Seat Entertainment System (+6.4%pts), Roof Rack (+6.0%pts), Price/Monthly Payments (+6.0%pts), Convertible Top (+6.0%pts).  Many of these attributes are characteristics of vehicle types very popular with women drivers like Sport Utility Vehicles and Minivans.  They want a comfortable vehicle with a good warranty that gets good fuel economy.  They want the interior to be flexible and provide entertainment for their children.  They are more satisfied with an affordable stuff hauler useful with children.


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