Mazda is developing its vehicles to compete against luxury brands. This Mazda Premium strategy will ultimately improve Mazda's image with dealers and consumers. Well done, Mazda Premium products should achieve higher profits per vehicle.
In Jeep's quest for 2 million Jeeps globally, the brand is adding the all-new 2017 Jeep Compass. Produced in four assembly plants globally, Jeep clearly has high expectations for the Compass. At the same time, there is a dance occurring among FCA's American assembly plants to maximize Jeep capacity and allow additional new Jeep products like the Wagoneer line and Wrangler pickup to be added.
The Chevrolet Bolt EV is a compelling all-electric crossover vehicle with a 238-mile range. That range pretty much eliminates range anxiety for a majority of its drivers. The powerful 200-horsepower, 266 lb-ft of torque powerpack delivers acceleration worthy of a turbocharged small car. The Bolt EV is the real deal.
Ford is updating its iconic sporty coupe giving us a more aggressive Mustang for 2018. In industry parlance this could be termed a "front and rear six" meaning the front and rear six inches of the car has been changed. The 2018 change is a bit more than that. The front end is the main contributor to the more aggressive Mustang look. The standard LED headlamps flank a redesigned grille which has a new sporty texture. The front fenders, front fascia, and hood are all new. In the rear end, the taillamp graphics are tweaked a bit, not so you'd notice.
The all new Honda CR-V is an impressive compact crossover SUV. A pillar of Honda's product lineup that includes Accord, Civic and Odyssey, the CR-V sells almost 400,000 units per year. The entry crossover SUV category has become the best selling class of vehicle in the United States. Entry crossover SUV sales are higher than mid-size cars. The popularity of the segment, and how good this new CR-V is, has led Honda to add more assembly capacity at its Indiana assembly plant in 2017.
The Quail, a Motorsports Gathering did not disappoint for 2016. Held at The Quail Lodge and Golf Club in Carmel,California, the event drew 5,000 attendees. Cars and motorsports are supposed to be the highlight of the event, but food, drink and people are even more interesting. The attendees were enthusiasts, collectors, owners and motorsports personalities.
Infiniti QX30 Launched One of the fastest growing product segments is the Luxury Small Crossover SUV (XSUV) category. Infiniti has been a bit late to the party as there are already 33 small XSUVs on the market. Eight of those are luxury brand XSUVs: the Acura RDX has been out since 2013 in its second incarnation, Audi Q3 out since 2014, BMW X1 out since 2014, Land Rover Discovery Sport out since 2016, Lexus NX200t out since 2015, Lincoln MKC out since 2015, Mercedes GLA since 2015, Range Rover Evoque out since 2012. Launch of the Infiniti QX30, while a bit late, pretty much has every brand in the fray.
Infiniti enters the fray with the Infiniti QX30, making it the 34th member in the small XSUV market and 9th luxury brand XSUV. Remember, QX is the Infiniti nomenclature for SUVs whether they are body-on-frame SUVs (QX80) or crossover SUVs (QX70, QX60, QX50). Infiniti cars [...]
Ford's F-Series Super Duty pickups are all new for the 2017 model year. The Super Duty line includes the F-250, F-350, F-450 and F-550 heavy duty pickups. The term all new here is an actual fact because the last time the Super Duty was all new was over a decade ago. The high volume F-150 light duty full size pickup was all new and all aluminum for 2016. The Super Duty follows a year later, but Ford says the product update cadence should be shorter for both the F-150 and the Super Duties in the future.
About 50 years after first launching the Fiat 124 Spider in the United States, Fiat is launching a new Spider in Summer 2017. The last time the Fiat 124 Spider was sold in the USA was in 1983. To gain a desirable roadster without having to develop the car themselves, Fiat Chrysler Automobiles (FCA) turned to Mazda.
Mazda has changed its advertising tag line from “Zoom Zoom” to “Driving Matters.” “Zoom Zoom” has been around seemingly forever, since about 2000. At first, Mazda’s products did not live up to the “Zoom Zoom” tag line, so now that they do, the tag line is changed to a more mature “Driving Matters”. “Zoom Zoom” is still there, but in a secondary position to “Driving Matters”.
“Driving Matters” fits with the attitude that people who buy a Mazda product are more enthusiastic about driving than buyers of most other mainstream brands. Mazda does not want to sell an appliance – transportation from point A to point B – they want to sell a vehicle with an active, sporty driving experience that their owners embrace.