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PickupTrucks.com and AutoPacific Announce the Most Significant Trucks of the Decade

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PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
“Despite the economic challenges of the past two years, it’s hard not to look back at the last ten years without calling it the decade of the pickup truck,” said PickupTrucks.com editor Mike Levine. “Sales of full-size pickups hit 2.56 million units in 2004 and Ford’s F-Series trucks remain the nation’s best-selling vehicles, 33 years in a row.”
Though there are many trucks that had a significant impact in the last decade, it’s clear that the 2009 Ford F-150 earned the title of “Most Significant”.
“On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade,” said Jim Hossack, vice president of consulting for AutoPacific. “It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It’s a good looking truck and suitable for the widest possible range of tasks and uses.”
After the jump are those trucks deemed most significant, in no particular order.


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2009 Toyota Tundra – Double Cab 5.7L 4X4 Limited – All Guts, No Glory

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Humble Beginnings
The first-generation Tundra (like the T100) had been caught between mid-size and full-size pickup trucks. It was economical, reliable, and easier to park, but didn’t sell as well as the Detroit threes offerings. The 1999-2006MY Tundra (not coincidentally) built as a 7/8ths truck, was always perceived to be more of a grocery getter than an outright, knock down, drag-out, work-ready truck. This perception was reflected in Tundra sales volumes.
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2009 Toyota FJ Cruiser: Motorist Choice Award Winner

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2008_09_09_fj_cruiser_51.jpg“Toyota’s FJ Cruiser wins the 2009 Motorist Choice award for the Mid-Size Sport Utility segment. What a ride! Looks tough. Is tough. Goes anywhere. Just what an authentic SUV is supposed to be, and a poster child for legendary Toyota virtues of quality, reliability and durability to boot.” – AutoPacific
“The FJ Cruiser was a 2009 BOVY Winner. The FJ Cruiser has best-in-segment ownership costs and by far the best retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Brand reputation
• Reliable/Dependable
• Durable/Long Lasting
• Overall Quality
Cost-of-Ownership Strengths
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value


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2009 Toyota Prius: Motorist Choice Award Winner

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Toy_08_Prius_2 copy.jpg“When thinking Toyota Prius, one often thinks green. We must also think winner, as Image Compact Car owners bestow the Motorist Choice Award as well as AutoPacific’s Owner Recommendation and Vehicle Satisfaction Awards on the iconic hybrid. With a standout shape and efficient interior packaging, the Prius fits nicely into the lives of those looking to make a statement without sacrificing lifestyle.” — AutoPacific
“The Prius was a 2009 BOVY winner and has the second-best retained value and the lowest fuel costs of any vehicle.” — IntelliChoice
Owner Satisfaction Highlights
* Vehicle and Brand Reputation
* Reliable / Dependable
* Environmental Friendliness
* Innovative Technology
* Overall Quality
Cost-of-Ownership Strengths
* 2009 BOVY Winner
* Exceptional Retained Value
* Lowest Fuel Costs of any vehicle


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2009 Toyota 4Runner: Motorist Choice Award Winner

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2008_09_04_09_4Runner_Ltd.jpg“The winner of the 2009 Premium Mid-Size Sport Utility Vehicle award is the Toyota 4Runner. That shouldn’t be a surprise, as the 4Runner won the same award last year. And the year before that. A three-time winner, the 4Runner is highly rated on attributes that make it an outstanding product, and also an outstanding proposition from a financial standpoint as well.” – AutoPacific
“The 4Runner has best-in-segment ownership costs with the best retained value in the segment and lowest fuel costs.” – IntelliChoice
Owner Satisfaction Highlights
• Reliable/Dependable
• Overall Quality
• Durable/Long Lasting
• Brand and Vehicle Reputation
• Overall Satisfaction
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Best Retained Value
• Lowest Fuel Costs


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2009 Toyota Camry: Motorist Choice Award Winner

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2008_09_09_Camry_SE_16.jpg“On the heels of an AutoPacific Owner Recommendation Award, the Toyota Camry wins a Motorist Choice Award in the Premium Mid-Size Car segment. The mid-size car by which others are measured, Camry exudes a comforting sense of predictability. Owners gave it top marks for reputation, dependability and safety.” – AutoPacific
“The Camry has best-in-segment ownership costs with the best retained value in the segment and lowest insurance costs.” – IntelliChoice
Owner Satisfaction Highlights
• Vehicle and Brand Reputation
• Feeling Safe While Driving
• Overall Quality
• Durable / Long Lasting
• Interior and Exterior Styling
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Best Retained Value
• Lowest Insurance Costs


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2009 Toyota Matrix: Motorist Choice Award Winner

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Toy_09_Matrix_XRS_13 copy.jpg“Owners crown the Toyota Matrix as the new king of the Compact Car segment in the 2009 Motorist Choice Awards. With incredible package efficiency and Toyota reliability, the Matrix blew the competition away. This compact hatchback turns owners into ambassadors eager to share their enthusiasm for Matrix.” – AutoPacific
“The Matrix has the best-in-segment ownership costs and strong retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Ease of Loading / Unloading
• Vehicle and Brand Reputation
• Reliable / Dependable
• Feeling Safe While Driving
• Fun to Drive
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Strong Retained Value


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2009 Toyota Venza: Motorist Choice Award Winner

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Toy_09_Venza_10 copy.jpg“Toyota’s all-new Venza wins the Premium Mid-Size Crossover SUV Motorist Choice Award. It is beautiful, easy to get into and out of, with good driver’s visibility. Lots of safety features and a Toyota reputation for durability, reliability,and quality. No wonder Venza took a solid win in a highly competitive segment.” — AutoPacific
“The Venza has best-in-segment ownership costs with by far the best retained value in the segment and lowest fuel costs.” — IntelliChoice
Owner Satisfaction Highlights
* Ease of Ingress/Egress
* Brand Reputation
* Reliable/Dependable
* Safety Features/Feeling Safe While Driving
* Exterior Styling and Size
Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs
* Best-in-Segment Retained Value
* Lowest-in-Segment Fuel Costs


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Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds

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vv_intellichoice_autopacific_mca.jpgAwards Show Consumers Enjoy Luxury and Size
(August 11, 2009) — Right brain, left brain; the practical versus the emotional — an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.
Large and luxury vehicles dominated this year’s results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.
Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.
(And check out our video on YouTube.)


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2009 Toyota Venza: Those Baby Boomers Keep Driving Change!

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Toyota_2009_Venza_exterior.JPGToyota’s long and successful history in the US owes a lot to the Baby Boom generation. Now in their mid-forties into their sixties, Boomers have always been agents for change. The various cultural revolutions of the 60s and 70s? Those were driven by young Baby Boomers. How about acceptance of Japanese cars (and Toyotas in particular) at a time when many Americans thought of anything from the land of the rising sun as cheap junk? Again, it was the Baby Boomers.
Today, more and more Baby Boomers are entering the “empty nest” stage of their lives. Their kids have left the house, and many are looking to consolidate and simplify their lives. Many have spent the last few years driving minivans and SUVs in order to accommodate family life. But now, they don’t need three rows of seats or that domesticated family vehicle image.


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