2008 Mitsubishi Lancer:

2008 Mitsubishi Lancer – Mitsu Back on Track

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This article by John O’Dell of The Los Angeles Times appeared in the Sunday December 3 edition. AutoPacific‘s George Peterson is attributed extensively in the article.
Mitsubishi hopes new Lancer gets it back on track

The redesigned compact is seen as crucial to the struggling automaker’s U.S. recovery efforts.

Mitsu Lancer Render Blog.jpg

By John O’Dell, Times Staff Writer
December 3, 2006
Mitsubishi Motors Corp., once a shooting star among the smaller Japanese automakers fighting for space in the U.S. market, needs a hit. Badly.
The company, beset by problems here and at home, has seen its U.S. sales plummet 64% from their high in 2002.
Renowned at one time for cutting-edge design and technology, Mitsubishi was among the first automakers to use four-wheel steering and to offer a convertible sports car with a retractable hard top.
It pioneered the direct-injection gasoline engine, for more power with increased fuel economy; and active “yaw,” or body-roll, controls that keep a vehicle from pitching uncomfortably from side to side on curves.
These days the company is better known for cheap loans and woeful resale values.
“It’s a shame, because they’ve always made good cars,” said industry analyst George Peterson, president of market research firm AutoPacific Inc. in Tustin. “But they lost their image.”


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2008 Mitsubishi Lancer – Story on December 11

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Just returned from the Long Lead Press Preview for the 2008 Mitsubishi Lancer as the AutoPacific/VehicleVoice correspondent. With the USA being the lead market for the all new Lancer, there has been a series of story embargoes established. We can’t show you photos of the production car until December 11. At that time we can also describe the car, its specs, etc. Driving impressions are embargoed until January 24. The actual worldwide introduction of the Lancer will be at the 2007 North American International Auto Show in Detroit.

Mitsu Concept X F34 Blog.jpg

While we can’t officially say anything, the Lancer promises to be the car that re-establishes Mitsubishi in the USA. I think that we can safely say (while honoring the embargo) that the Lancer is a game changing car for Mitsubishi. More distinctive than all other small cars with the possible exception of the 2006 Honda Civic, Lancer will turn heads. Above is a photo of the Concept X first shown at the 2004 Paris Auto Show.
Stay tuned. Intro is late March, 2007. This one’s worth waiting for.


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