Mercedes-Benz premiered its all new S-Class sedan in Hamburg on May 15, 2013. Held at the Airbus factory where final assembly of the Airbus A320 and A380 is occurring, Mercedes took advantage of an over-the-top venue for an over-the-top introduction to their new Flagship. While an introduction like this should showcase the car (which it did), the showmanship used by Mercedes in this occasion was second to none. A very official looking YouTube video (http://www.youtube.com/watch?v=U94OftPwcAc) shows the event up to just before Deiter Zetsche announced Alicia Keys who was sitting in the back of the center stage S-Class. They probably were prevented from showing her performance for contract reasons, but it was pretty darn good. She even worked very well with the Hamburg Symphony Orchestra that was playing original compositions prior to her arrival.