Audi running lamps:

Audi Plans More Conventional Headlights!?

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In the January, 2013 issue of Automobile Magazine, Wolfgang Egger, Design Chief of Audi is quoted when discussing the Crosslane concept shown at the Paris Auto Show in September, “The new headlights are certainly more subdued than the very bright dot-style LEDs we had to work with in the past.  But the era when daytime running lights were shaped like waves, loops of swooshes is definitely over.  Instead, we have developed inoffensive and geometric light graphics consisting of distinct vertical and horizontal elements.  This trademark light pattern will be unique to Audi and we will eventually see it on all models”

Audi A8 Headlight Graphics - Dramatic

Audi A8 Running Lights - Instantly Identifiable

Well… this qualifies for a “What Are They Thinking” category!

New Audi Headlamp Cues Shown on Crosslane Concept

The Crosslane running light graphics are shown in the image above.  As can be seen, this is a much more linear interpretation than the swoopy design Audi is using today.  Is this as distinctive?  Is this as head-turning?  Is this a design that can immediately identified when you glance at the car behind you in the rear view mirror?

I guess time will tell, but it appears that Audi is taking a more conservative and possibly less expensive direction with their signature headlamp theme.


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