The all new Hyundai Accent has just been introduced and it may be the final part of Hyundai’s grand slam in sedans. First the Genesis, winner of AutoPacific’s Vehicle Satisfaction Award (VSA) in each of its three years on the market. Then the all new 2011 Sonata that won the only President’s Award (highest VSA score ever) given by AutoPacific and then won best in class for the model year. The all new Hyundai Elantra won best in class among compact cars for the 2011 model year. Three out of three isn’t bad. The new Accent is certainly a contender.
First we had the Sonata and now we have the Elantra. The Sonata was the direct hit to the gut but the Elantra is the uppercut that no one saw coming. Gunning for the respect of Hyundai naysayers, the Elantra delivers the quality, fuel economy, and price tag that will change minds and make believers.
While other automakers have raised the price of their new c-segment vehicles to make them in America with a profit, Hyundai has changed the game again. Hyundai seems to be bucking the trend these days of lofty price tags. The Elantra is a stylish value package assembled in the good ol’ U.S. of A. that needs to be at the top of your test drive list.
“The Hyundai Elantra wins AutoPacific’s 2009 Ideal Vehicle Award. Being the Ideal Compact Car is tough to achieve. There are so many important qualities that it is difficult to score well in all of our rating categories, but the owners of the Hyundai Elantra rated their car above all others in the class,” said George Peterson, president of AutoPacific, Inc. “In a product segment where buyers are often not very passionate about their cars, Elantra owners feel strongly positive about their cars.” Attributes for which the Elantra most strongly scored include:
* Exterior size and styling
* Safety features
The Hyundai Elantra is one of a string of all new Compact Cars introduced recently (September 2006): 2007 Nissan Sentra, 2006 Honda Civic, Kia Spectra… and smaller entries: 2007 Hyundai Accent, 2007 Nissan Versa, 2007 Toyota Yaris, 2007 Honda Fit. So, the competitive set for Elantra is very busy with better and better cars. AutoPacific was on hand for the media launch of the Elantra that included a drive from Santa Monica to Ojai.
More Expressive Styling
The Elantra meets its competition head on. Wider (+2.0-inches) and taller (+2.2-inches), Elantra is much larger than before with its interior volume rating now in the Mid-Size Class. Among its facing competitors, only Sentra also is rated as a Mid-Size Car in interior volume. Hyundai brags that Elantra has a larger interior than the Acura TL.
While Elantra’s size may be its major distinguishing attribute, its style is more expressive than before, but Elantra is still not a head-turner. Side surfacing is more distinctive using rising contours reminiscent of the first generation Santa Fe crossover SUV, but not so contrived. The hood has a slight power bulge flowing into an evolutionary Elantra grille. While its stance is more purposeful than before, the standard P195/65TR15 tires are too anemic looking. The P205/55HR16s on the SE and Limited models look better, but still don’t give the car the beefier appearance we prefer.
Elantra Owners Helped Introduce the New Car
Hyundai’s Elantra gets a major change for the 2007MY, with sales in fall 2006 after a worldwide introduction at the 2006 New York auto show in April. VehicleVoice and AutoPacific correspondents were there to get a first look at the new car. Though this reveal was not as dramatic as the fashion show that surrounded the Audi TT’s introduction or the mud-covered Jeep Wrangler unveiling, Hyundai cleverly brought in real Elantra owners to help introduce the new car and gave the presentation a real-world touch.
Wrangler and TT introductions no doubt ranked higher on enthusiasts’ interest scale in New York, but to put this into perspective, Hyundai sold about 109,900 Elantra sedans in 2005 compared with Jeep Wrangler sales of about 79,000 units and Audi TT sales of about 2,800 units (down in part as the Audi ramps up for the new model). The Elantra has been no slouch for Hyundai, and will be a strong contributor to the brand’s goal of breaking the 500,000-unit sales mark in 2006.
Hyundai owners are also satisfied enough to be repeat buyers, making the Elantra a winner by many yardsticks. Since the 2007MY change brings an improved and refined Elantra that the company wisely kept close in spirit to the outgoing product, there is no reason that the new-for-2007MY Elantra will not continue to win over more Hyundai owners.
also took the opportunity to remind us that, with Elantra sales, they will have fulfilled their promise of seven new models in twenty-four months. The promise was made in 2004, and the Elantra will be the seventh car. It follows Tucson, Sonata, Accent, Azera, Santa Fe, and Entourage.