Hyundai Santa Fe:

New Hyundai Santa Fe Raises the Bar

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The Hyundai Santa Fe (@hyundaisantafe) was the first Korean brand vehicle to win AutoPacific’s Vehicle Satisfaction Award. That was in 2001. There have been four generations of the Hyundai Santa Fe selling 1.6 million units in the USA. All have been successively better than its predecessor. The 5th Generation Hyundai Santa Fe, the 2019 model, has just been released and all Hyundai dealers should have them in their showrooms by the end of August 2018.

2019 Santa Fe – a REAL SUV 

Hyundai Motor America product planners rightly concluded that the previous generation had gotten too soft and sporty. The stylists of that fourth generation sacrificed utility for style making the windshield faster and making the side glass narrower. This gave the impression of a smaller vehicle.

The 2019 Hyundai Santa Fe moves away from the swoopy, sporty look of the 4th generation.  It evolves to a style that is stronger and more confident looking.  Clearly, the fact that a vehicle is a crossover – meaning unit body construction instead of the traditional SUV body-on-frame construction – does not detract from its SUV-ness.

The windshield is stiffer which improves ease of getting in and out. The side windows are larger due to a lower belt line. This provides better all-around visibility. The vehicle is a bit larger and the final result is a crossover SUV that is within a half-inch here and a half-inch there of its facing completion. There are no deficiencies in its package.

Loaded With Technology Still Reasonably Priced 

As is customary with Hyundai products, the 2019 Hyundai Santa Fe is loaded with the latest technology and especially new safety technology. The 5th generation has Hyundai’s SafetySense suite of features as standard equipment. This adds to the vehicle’s cost and subsequently its price, but HMA management says its dealers find customers are accepting slightly higher prices for the improved safety features.

When you check all the boxes and get the highest model and all the features, prices can move a bit above $35,000.  This still seems like a value. At this price point the 2019 Hyundai Santa Fe feature set includes Hyundai SafetySense, head up display, memory heated and cooled front seats, heated rear seats, automatic climate control, Apple CarPlay and Android Auto, navigation system, premium sound and others.

Interior Design Top Notch 

The interior design shows attention to detail found in more expensive XSUVs. The instrument panel is a double cockpit design with a sweeping concave area holding the instrument cluster in front of the driver. There is a spacious shape mimicking the driver’s area in front of the front seat passenger. This is a design that is very difficult to get right in production because the fit and finish on each side can be very difficult to line up. The Santa Fe examples I saw were all very well aligned.

Enough Oomph for Most Driving Conditions 

The 2019 Hyundai Santa Fe is powered by either a 185-horsepower 2.4L DOHC Naturally Aspirated 4-cylinder or a 2.0L Turbo 4-cylinder. The examples we drove were the 2.0L Turbo four mated to an 8-speed automatic transmission. With 235-horsepower and 260 lb-ft torque the Santa Fe performed better than expected at the high altitudes where we drove the vehicle.

Hyundai was not shy about taking the Santa Fe on rough roads. Dirt, washboards, the Santa Fe handled it all with no problem. The final proof that the Santa Fe is a very capable XSUV off-road was a steep hill climb over dirt, mud and rocks. No problem. While almost no owner of a Hyundai Santa Fe will ever take their vehicle on a climb like this one, the vehicle is capable of relatively aggressive off-roading and more.

All-in-all, the 2019 Hyundai Santa Fe is an outstanding replacement for the outgoing 4th generation Santa Fe and should help Hyundai improve its truck mix from 43.5% July 2018 calendar year to date to 50% in pretty short order.

Future Hyundai XSUVs Will Push Truck Mix over 50%

Santa Fe cannot achieve that mix increase alone. There will be several additional XSUVs added to the Hyundai truck line-up. There will be a very small XSUV positioned below the small, and very successful, Hyundai Kona. There will be the Hyundai Nexo fuel cell XSUV. There will be a larger three row seven/eight passenger XSUV above the Hyundai Santa Fe. Finally, Hyundai is very serious about competing in the


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2016 Hyundai Tucson – Compact XSUV Benchmark?

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Raising the Bar in a Competitive Segment  The Koreans keep getting better and the new 2016 Hyundai Tucson (product code TL) is an example of how Hyundai has executed a segment-beater.  Competing against big sellers Honda CR-V, Toyota RAV4, Ford Escape, Jeep Cherokee, Chevrolet Equinox, Mazda CX-5, etc. the new Tucson checks all the boxes.  It is well styled and immediately identifiable as a Hyundai (looks almost too much like the Santa Fe Sport).  It has a great package – good visibility, spacious front and rear seating, good cargo room, easy ingress/egress.  The fit and finish is excellent inside and out.  The interior trim materials have moved upwards – almost up to the next higher price class.

MY16 Hyundai Tucson

MY16 Hyundai Tucson

MY16 Hyundai Tucson

MY16 Hyundai Tucson

Hyundai Fell Behind in Segment – 2016 Hyundai Tucson Provides Conquest Opportunity  The product is good enough to begin some serious conquesting.  As the compact crossover SUV market has boomed over the past several years (growing 14.9% 2015CYTD), Hyundai has been left with a less-than-competitive product capable of selling around 45,000 per year.  As such, Hyundai Motor America’s share of the segment slipped from about 6% to 2.5%.  Some of that is due to capacity constraints from its Korean plant.  A new plant in the Czech Republic has come on line and will be supplying Europe freeing up Korean capacity.  With the new Tucson on sale in August, 2015, HMA’s volume is expected to rise to 56,200 in 2015 and up to 90,000 or higher in 2016.  The 2015 Hyundai Tucson is good enough to pull that off if there is strong marketing support behind the vehicle (the last generation was essentially a “launch and leave” proposition with little marketing support).  At 90,000 units, the Tucson will have about 6% of the segment.

Pre-Family Market Target  Who will buy the 2016 Hyundai Tucson?  HMA sees this as the entry targeted at “pre-family” singles and couples.  Tucson is 8.5-inches shorter than the Santa Fe Sport that is targeted at “post-family” couples who no longer need the seven-passenger three row capacity of the 8.5-inch longer (than Santa Fe Sport) Santa Fe.  Santa Fe is targeted at “core families”.  Tucson democratizes technology by offering most of the latest gee whiz electronic features available on higher classes of products.

Hyundai describes its styling as bold and confident and it certainly comes across that way.  It has a slightly more vertical windshield that helps ingress to the front seats.  Tucson adopts Hyundai’s new corporate face with the hexagonal grille.  From the side view, the Tucson is lean and wedgy.  Exterior styling was by Hyundai’s European studio.  The interior was styled in California.  Ergonomics are outstanding with controls placed where expected.  There is an 8-inch information screen with navigation and Hyundai’s BlueLink interface.  The only criticism is with map graphics that don’t show enough detail and seem to show only major arteries, not the interesting spur roads you pass.

MY16 Hyundai Tucson

MY16 Hyundai Tucson

Powertrain OK but Full Throttle is Disappointing  The base engine is Hyundai’s Nu 2.0L GDI 4-cylinder that has 164-horsepower and 151 lb ft of torque.  The 2.0 L mileage figures are 23/31/26mpg.  The 2.0L gets a six-speed automatic transmission.  The optional engine, and the engine on the majority of Tucson models, is the Gamma 1.6L 4-cylinder Turbo with 175-horsepower and 195 lb ft of torque.  The 1.6L mileage figures are 26/33/29mpg).  The 1.6L gets a seven-speed dual clutch transmission.  You definitely want the higher torque 1.6L Turbo.  The torque is the key to performance feel.  In the examples of the Tucson I drove, there was a noticeable lag when full throttle acceleration was wanted or needed from a stop (with traffic approaching, for instance).  Pedal to the metal was disappointing.  On a part throttle take off, this was not evident.  It seemed to happen only when you really wanted the oomph.  This is a characteristic an owner will learn over time, but Hyundai should sort it out ASAP.


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Hyundai Veracruz: Soon to Arrive in the States

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Hyundai has developed a new SUV/crossover to go up against the likes of the Honda Pilot, Ford Explorer, and Mitsubishi Endeavor. In size terms, it falls neatly between the Pilot and Explorer, or between Mazda’s new CX-7 and upcoming CX-9. On sale in the States in December 2006 and being formally introduced to U.S. buyers at the 2007 North American International Auto Show in January, Veracruz has already arrived in the home market. Here are some photos of the Korean-specification model, from VehicleVoice and AutoPacific correspondents, along with some speculation and fact about what we think we’ll see here in three month’s time.

Hyu_07_Veracruz_4_bl.jpg

At first glance, the Veracruz styling is attractive and the expected equipment level looks to be competitive. We’re looking forward to seeing it in the tin, the real measure. As Hyundai product executions make solid strides in quality and overall look with each successive product, the Veracruz has potential to be one of the best Hyundai offerings yet.


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2007 Hyundai Santa Fe – New, and From Alabama

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Some of us grew up around friends or acquaintances who found adolescence a challenging phase. We’ve all heard stories of the ‘late bloomer’ or wished we had been nicer to the girl down the street who came into her own only after our returning from college.

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Fortunately, the 2007 all-new Hyundai Santa Fe is materialistic and can be wooed with money alone. It doesn’t care to remember the snide remarks or perplexed gawking it drew from its adolescent years. It no longer looks like an overstuffed pork chop with pointy ears. The new Santa Fe has made it through puberty, lost the baby fat and come into its own.


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Hyundai Santa Fe Wins AutoPacific 2006 Vehicle Satisfaction Award for Mid-Size Sport Utility Vehicles

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Hyundai Santa Fe.jpg

In its last year before being replaced, the Hyundai Santa Fe continues its string of category-leading performances in AutoPacific’s Vehicle Satisfaction Awards. Santa Fe has won or tied in its category for five of the six years it has been on the market. In fact, Santa Fe was the first Korean brand vehicle to win one of the coveted AutoPacific Vehicle Satisfaction Awards. This is a testament to Santa Fe’s strong combination of product competence, value and warranty. Santa Fe satisfies its owners and continues to help Hyundai build its brand image in the United States.


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Hyundai Santa Fe All New for 2007

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Believe it or not, one of the most anticipated new vehicles introduced at the 2006 North American Auto Show in Detroit is the 2007 Hyundai Santa Fe mid-size SUV. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) are watching this introduction very, very closely because it will demonstrate the strength of Hyundai’s research and development process and ability to produce quality products at its new assembly plant in Alabama.
This it the second generation Santa Fe. The first Santa Fe surprised pundits when it turned out to be a darn good vehicle and actually won four of the five AutoPacific Vehicle Satisfaction Awards during its five years in production. The Santa Fe turned out to be a good value, good quality, highly warranted, if quirkily styled sport utlity vehicle what out-pointed products like the Ford Escape and Toyota Highlander in owner satisfaction.
Hyundai has high expectations for the new Santa Fe and hopes to fill half of its Montgomery, Alabama plant with Santa Fe volume. The other half of the capacity is devoted to the new Sonata sedan. Assuming quality is top-notch and Hyundai can maintain its value proposition and strong warranty coverage, the Santa Fe promises to be a winner.
The Hyundai press release for the Santa Fe is shown below.


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Crossovers… Media – Industry Forcing a Definition

We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
TBlazer Blog.jpg
Chevrolet Trailblazer… a “real” Truck-Based SUV

Post-Modern SUV… Soft Roader… NOT Crossover

So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Torrent Blog.jpg
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…


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Hyundai Santa Fe Set for Detroit Debut

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Though already on sale in Korea, an unveiling of the next U.S.-spec Hyundai Santa Fe will be at the 2006 Detroit auto show in January. Production will start at Hyundai’s new Alabama assembly plant in Spring 2006 for a Summer launch. Though details on the North American version have not been entirely laid out by Hyundai, educated guesses can be made. Exterior styling will be similar if not identical to the Korean-market version launched in November 2005.

Hyu_06_SantaFe_KR.jpg


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The Rental Car Test – Every Design MUST Pass the Test

I just picked up a Hyundai Santa Fe from Hertz at DTW. My plane from Atlanta to Detroit was delayed by weather enough to have me picking up the Santa Fe in the dark. Well, Santa Fe did an outstanding job passing the rental car test. You know the one. This is where you pick up your car at the rental place, get in and you can find the ignition easily, adjust the steering wheel, mirrors, seats, climate control and radio without thinking hard about it. Oh yeah, and you can do it in the dark.

Santa Fe Int Blog.jpg

Keep it Simple, Stupid… Still Rings True
This is a challenge that many car stylists and designers fail to consider when they are designing their new products. But ease of use is a hugely important thing not only to rental car drivers but to everybody driving a car day-to-day. No-one wants a car that is difficult or confusing to drive and the rental car test helps guarantee ease of use.


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