Hyundai has developed a new SUV/crossover to go up against the likes of the Honda Pilot, Ford Explorer, and Mitsubishi Endeavor. In size terms, it falls neatly between the Pilot and Explorer, or between Mazda’s new CX-7 and upcoming CX-9. On sale in the States in December 2006 and being formally introduced to U.S. buyers at the 2007 North American International Auto Show in January, Veracruz has already arrived in the home market. Here are some photos of the Korean-specification model, from VehicleVoice and AutoPacific correspondents, along with some speculation and fact about what we think we’ll see here in three month’s time.
At first glance, the Veracruz styling is attractive and the expected equipment level looks to be competitive. We’re looking forward to seeing it in the tin, the real measure. As Hyundai product executions make solid strides in quality and overall look with each successive product, the Veracruz has potential to be one of the best Hyundai offerings yet.
Some of us grew up around friends or acquaintances who found adolescence a challenging phase. We’ve all heard stories of the ‘late bloomer’ or wished we had been nicer to the girl down the street who came into her own only after our returning from college.
Fortunately, the 2007 all-new Hyundai Santa Fe is materialistic and can be wooed with money alone. It doesn’t care to remember the snide remarks or perplexed gawking it drew from its adolescent years. It no longer looks like an overstuffed pork chop with pointy ears. The new Santa Fe has made it through puberty, lost the baby fat and come into its own.
In its last year before being replaced, the Hyundai Santa Fe
continues its string of category-leading performances in AutoPacific’s Vehicle Satisfaction Awards. Santa Fe has won or tied in its category for five of the six years it has been on the market. In fact, Santa Fe was the first Korean brand vehicle to win one of the coveted AutoPacific
Vehicle Satisfaction Awards. This is a testament to Santa Fe’s strong combination of product competence, value and warranty. Santa Fe satisfies its owners and continues to help Hyundai build its brand image in the United States.
Believe it or not, one of the most anticipated new vehicles introduced at the 2006 North American Auto Show in Detroit is the 2007 Hyundai Santa Fe mid-size SUV. VehicleVoice (http://www.vehiclevoice.com) and AutoPacific (http://www.autopacific.com) are watching this introduction very, very closely because it will demonstrate the strength of Hyundai’s research and development process and ability to produce quality products at its new assembly plant in Alabama.
This it the second generation Santa Fe. The first Santa Fe surprised pundits when it turned out to be a darn good vehicle and actually won four of the five AutoPacific Vehicle Satisfaction Awards during its five years in production. The Santa Fe turned out to be a good value, good quality, highly warranted, if quirkily styled sport utlity vehicle what out-pointed products like the Ford Escape and Toyota Highlander in owner satisfaction.
Hyundai has high expectations for the new Santa Fe and hopes to fill half of its Montgomery, Alabama plant with Santa Fe volume. The other half of the capacity is devoted to the new Sonata sedan. Assuming quality is top-notch and Hyundai can maintain its value proposition and strong warranty coverage, the Santa Fe promises to be a winner.
The Hyundai press release for the Santa Fe is shown below.
We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
Chevrolet Trailblazer… a “real” Truck-Based SUV
Post-Modern SUV… Soft Roader… NOT Crossover
So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…
Though already on sale in Korea, an unveiling of the next U.S.-spec Hyundai Santa Fe will be at the 2006 Detroit auto show in January. Production will start at Hyundai’s new Alabama assembly plant in Spring 2006 for a Summer launch. Though details on the North American version have not been entirely laid out by Hyundai, educated guesses can be made. Exterior styling will be similar if not identical to the Korean-market version launched in November 2005.
I just picked up a Hyundai Santa Fe from Hertz at DTW. My plane from Atlanta to Detroit was delayed by weather enough to have me picking up the Santa Fe in the dark. Well, Santa Fe did an outstanding job passing the rental car test. You know the one. This is where you pick up your car at the rental place, get in and you can find the ignition easily, adjust the steering wheel, mirrors, seats, climate control and radio without thinking hard about it. Oh yeah, and you can do it in the dark.
Keep it Simple, Stupid… Still Rings True
This is a challenge that many car stylists and designers fail to consider when they are designing their new products. But ease of use is a hugely important thing not only to rental car drivers but to everybody driving a car day-to-day. No-one wants a car that is difficult or confusing to drive and the rental car test helps guarantee ease of use.