i-Car:

Mitsubishi i-Gas and i-MiEV – Ready for Prime Time?

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I have been looking for a chance to drive the diminutive Mitsubishi i-Cars ever since I first saw the photos of them. When visiting Mitsubishi HQ in Cypress, California, there they are in the lobby on display. But it wasn’t until the just finished Outlander and Friends press preview Mitsubishi held in Palm Springs that I was able to drive both of the i-Cars.

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There were two i-Cars at the preview – the i-MiEV (Mitsubishi innovative Electric Vehicle) – the all electric Japanese kei car that the press is reporting on continuously and its gasoline-powered base car. Lets talk about the gas-powered version first.
“kei” Car for the USA? First, the Mitsubishi i is a very, very small car. It is a Japanese “kei” car meaning it is designed to be a tiny commuter car for dense urban environments. It also means that the car is limited to a 660cc engine. The example we were able to drive was powered by a turbocharged 660cc engine, had an automatic transmission and all wheel drive.


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Mitsubishi ConceptCT: 2006 North American International Auto Show

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Mitsubishi Considers North American Small Car Entry
Updated February 1, 2006
As Mitsubishi considers the option of an economy or image compact entry for North America, the ConceptCT arrives on the 2006 auto show circuit, starting with the 2006 Detroit auto show in January. The concept uses a system Mitsubishi calls MIEV (Mitsubishi In-wheel Electronic Vehicle) technology. The basics of the system, which uses outer-rotor, in-wheel electric motors to move all four wheels as well as a 1.0L three-cylinder gasoline engine, was introduced at the 2005 Tokyo Motor Show. By using the electric motors and a traditional gasoline engine, Mitsubishi is creating a type of hybrid system. While the final decision on a B-segment for the States has not yet been taken, Mitsubishi is seriously considering the option, as well as exploring variations on hybrid technology.

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The Small Car Challenge
The challenge for any maker introducing a new small car to the American market is how to cut through the clutter and make their small car entry a car buyers want rather than one they are “sentenced” to drive. Achieving an aspirational small car has been the holy grail of automakers since the days of the Pinto and Vega, but Scion and Mini have been successful of late with the xB, xA, and Cooper.


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